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4 Steps To Take When Your SEO Rankings Drop

by Zib Digital SEO Adelaide at Zib Digital

When your SEO rankings drop, it can be a sign of many things. Maybe you’re getting more competition, or maybe your site just isn’t performing well anymore. 

In this article we will take a look at five steps you can take in order to figure out why your SEO Adelaide rankings dropped and how you can fix them.

Check you haven’t received a manual action 

The first thing you should do is check the Google Webmaster Tools and the Google Search Console. Both of these tools will let you know if there have been any recent manual actions taken against your site, which could be causing a drop in rankings.

If there are any recent Adelaide SEO updates that could have affected your site, make sure to check for them here as well!

SEO Adelaide

Check your backlinks 

The next step is to check your backlinks. First, look at the number of links you have pointing to each page. Then, start looking through them and making sure they're relevant to the content on that page. 

You can use tools like Ahrefs or Moz's Open Site Explorer to do this by clicking on "anchor text analysis" in order to see what words are being used as anchor text for links pointing towards your site. 

If there are any spammy or irrelevant links (such as link wheels), remove them immediately!

Look at your content quality 

The first step in diagnosing a drop in search rankings is to check the quality of your content. If you have been producing high-quality, well-researched posts that answer user questions, then it's possible that Google has simply decided not to rank them highly anymore. 

In this case, you may need to pivot and create new types of content (such as videos) or change up the way that you present existing pieces (for example: adding images).

If your site does not have any recent updates or new content since before the drop occurred, this could be an indication of another problem: maybe there was something wrong with what was already on there! 

It's worth taking some time over these older posts once more--and maybe even hiring someone else in order to get fresh eyes--to see if they're still good enough for their intended purpose (providing useful information) and whether they're still relevant today (given how quickly things change online).

Cross-reference all of this with industry chatter

After you've checked all of the above, it's time to look at what's happening in the industry as a whole.

First, look at what your competitors are doing. Are they changing their strategy? Marketing differently? If so, what does that mean for their rankings and traffic?

Second, check industry news and blogs for any changes in search engine algorithms or other factors that could affect how people find sites like yours (like Google AMP). 

Finally, look at social media posts from influencers within your niche--they may have noticed something interesting happening with searches related to keywords related to your business!

Conclusion

Remember, it's not the end of the world if your SEO Adelaide rankings drop. Take a deep breath, and make sure to check all of these areas before panicking. 

It could be that there's nothing wrong at all--the algorithm update was just unexpected or something like that. 

But if you do find some issues with your site, then it's time to start working on improving them!


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About Zib Digital Innovator   SEO Adelaide at Zib Digital

6 connections, 0 recommendations, 55 honor points.
Joined APSense since, January 31st, 2023, From Adelaide, Australia.

Created on Mar 24th 2023 02:33. Viewed 187 times.

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