4 Major Details You Should Take Care Of While Name Your Brand?by Manoj Nirala Marketing Consultant
Shakespeare formerly wrote,”
what’s in a name?” Well, a name might not hold important significance in a
fictional world but that isn't the same when it comes to businesses. In
marketing, we go by the word,” it’s all in the name.” Chancing the perfect name
for your brand can be a daunting task. It can take months or indeed times to
find the right name for your brand. So much so that bone might indeed ask
oneself,” Do I really need to put in so important study while choosing a name?”
The answer is yes. A brand name isn't just a name; it's your identity in the
Important like a person’s name,
people use a brand name to identify businesses. Anything and everything you
give or execute as a business is going to be traced back to the name you give to
So what are the factors one should keep in
mind whilst naming a business or a product? The internet may give you with a
number of papers on the significance of discovering a unique name for your
product or success stories of brands like Pepsi (preliminarily known as Brad’s
Drink) which changed the course of its history with a new name While, oneness
is crucial as far as any picking process is concerned, it isn't the only
element that should be taken into consideration.
In any case, your brand name should be-
Applicable – It captures the vision of your
brand and the service that you give and form an emotional bond with the public.
Handy – People should be suitable to Google it
fluently i.e.; must have an easy spelling or pronunciation.
Securable-Can be trademarked or copyrighted
Lasting – Must be a name that can evolve
according to the growth of your company.
Visual – The name should be easy in the sense
that one can fluently depict it by logos. Design, colours and so on.
Unique – Incipiently, it should be unique in
terms that it's different from your challengers.
Now that we've taken care of the question “what
it should be”, the part “how” begs to be answered as well.
In this composition, we will matriculate the four
major aspects that should be a part of every decision- making process that concerns
the picking of a brand.
1. Formulate a plan
Decide on what the name is supposed to
achieve, how it'll stand in tandem with your other products or services if any.
Concoct a strategy to decide on the kind of names you would prefer-a fully new
one, the author’s name, a family name or a descriptive bone and make sure they
aren't formerly in use.
2. Express your brand heart
The coming part of the picking process includes
the identification of the brand heart. In other words, you should be suitable
to relate the name to your company’s vision or charge.
3. Test the name
Make absolutely sure that it's easy to be
pronounced or cannot be fluently misspelled, doesn’t confuse the guests and is
4. Assay your digital presence
Along with the brand name, it's crucial that
you choose an available, working URL as well. A presumptive social media handle
check must also be conducted so as to avoid any competition for the names.
Googling your recently chosen name would also be a great idea. These tasks are
pivotal albeit time- consuming.
With a proper plan in place, you should be
suitable to come up with a name that suits your brand but it's indeed a mammoth
task to accomplish. Alternatively, you can trust an agency to do the work for
you and spare yourself the pain.
Created on Dec 29th 2021 05:20. Viewed 281 times.