4 Foolproof Inbound Marketing Strategies to Generate Leads

by William Snyder Phone Number Lists for Telemarketing Businesses

It goes without saying that every business needs some kind of marketing to generate leads, but identifying the right kind of marketing that would be most effective for your business can be a daunting process. There are many conventional marketing strategies that can be expensive to optimize for smaller businesses and startups. Outbound telemarketing services and strategies alone are not as effective as they used to be. Realizing the need for a more customer friendly marketing approach, marketers are developing strategies around inbound marketing to generate leads. Unlike outbound marketing, it is about attracting prospects to your business and nurturing them, rather than seeking them throughout the market. This brief read discusses four strategies to generate leads through inbound marketing.

1. Develop Relevant Content
Compelling content acts as a kingpin for lead generation. It plays a key role in tools used to generate traffic, such as blogs, SEO, PPC, and social platforms. Compelling and relevant content helps you establish your business/brand as a leader and generate conversation around it, which in turn, improves lead generation. A cost-effective approach is to outsource content campaigns to specialized marketing agencies and only produce blogs that go directly on your website internally if you have the bandwidth.

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2. Make the most out of Opt-ins
An opt-in is permission-based marketing, in which a customer willingly subscribes to mails, emails, or other direct messages from a particular service provider related to their merchandise and product information, among others. One of the benefits of this marketing practice is that a user who has actively considered the offering and is a more qualified potential customer. To make the most out of this strategy, create as many opts-in as possible, such as webinars, free reports, live demos, and more. In fact, turn every blog post into an opt in page. Get the opt in box out of the side bar and convert it into a pop-up. Compel your users to make an instant decision- ‘yes’ or ‘no’. Having opts in in the sidebar allows users to take a back seat in making decision but if you bring them as pop-ups, they are more likely to click on yes.

3. Leverage Benefits of Landing Pages
A landing page is an effective lead generation tool as it doesn’t require the user to go through copious reading material. Landing pages serve the dual purpose of capturing leads and nurturing potential customers, both of which play pivotal role in propelling potential customers down your sales funnel. Landing pages bring visitors attention to specific products or services that you are selling. The underlying objective is to provide enough information to the visitor so that they are intrigued enough to click on the page and make a purchase. Rather than overwhelming users with an information overload about your business and products, landing pages should be to-the-point and make sure to use only one call-to-action link.

4. Hop-on the Bandwagon of Remarketing
Remarketing is a smart way to connect with visitors to your website who may not have made an immediate purchase or enquiry. It allows businesses to tag visitors and position their ads in front of them as they browse through other web pages such as searching Google, Facebooking, and watching YouTube videos. Keeping your products and services in front of such abandoners can help you turn them into potential leads.

The Bottom Line
Effectiveness of any marketing strategy, be it outbound or inbound marketing, depends on the rate of leads it generates. If your website fails to capture the attention of your prospective customers, you are losing out potential leads. Having relevant content in place, your business can begin to leverage the potential of landing pages, remarketing, and opt-ins in an efficient and effective inbound marketing strategy.