4 Factors To Evaluate When Choosing Local SEO Company

by Yashi Ganguly Writer

Local SEO has become a crucial part of your overall SEO strategy. The growing impact of mobile devices means that you cannot ignore it. But it is important that you hire the services of the right local SEO company India for your SEO campaigns. Here are 4 factors that should be evaluated when choosing the right agency.

1. Check Portfolio

When evaluating local SEO services India, ask to see their portfolio. This will help you understand what type of services they provide and what results you can expect. Share details of your goals and find out how they are going to help you achieve them. Ask them to provide contact details of their existing or previous clients. Reach out to those clients and get information about their experiences.

2. Small Vs Full Fledged Companies

It may seem more lucrative and convenient to hire the services of a small local SEO company India. It may seem even better to work with an individual consultant. However, successful SEO implementation involves the contribution of different kinds of professionals. An individual and/or small team cannot deliver the results that a full-fledged team can offer.

The ideal company should have experienced and qualified professionals that include:

SEO specialists
Content writing team
Designers
Social media managers

SEO is more elaborate and deeper than ever and it requires the effective collaboration of all these different professionals of help you achieve success.

3. Periodic Tracking & Reporting

Find out if the local sea company India provides regular reports on the performance of your campaigns. SEO effectiveness has to be tracked regularly to ensure that your strategies are working. Reputed agencies will keep track of your campaigns and report on a periodic basis. If some strategy is not working to the desired levels, they are going to make adjustments. Reporting is crucial because without it you cannot know whether your investment is generating the expected results.

4. Company Background

Besides the above-mentioned factors, you should also evaluate the experience of the local SEO services India.

Find out how long the company has been in business
Check their online reviews to get an unbiased perspective of their reputation and service quality
Ask whether they have worked for clients from your niche

Experience is an important factor in choosing an agency, but it is not always about the number of years the company has been in existence. Sometimes, consultants with over a decade of experience may be behind a new SEO agency. Enquire about the experience of the team working in the company. Prefer to work with a licensed service that works out of a physical office.

So make sure to consider these factors when looking for the right local SEO company India. Evaluate the experience, portfolio, and the size of the team. The right agency is going to keep track of your campaign’s effectiveness and provide regular reports.