4 Facebook marketing ideas you can use to hack your conversion rates in 2022

Out of nowhere, your marketing director comes up with an idea that let's double our revenue in three months. Of course, you don't have a magic bullet. So instead what do you get is a marketing budget, a sales CRM system and a beefed-up sales team.

So the next obvious is running ads... but...running ads is all about getting better conversions! Because that's what the marketing budget is for! This means you don't just have to run ads, you have to make sure that you instantly capture all your Facebook leads and make sure that the sales team gets in touch with them ASAP!

In order to justify your position and meet your target, you need to make sure that your ads convert. In fact, the thing that separates God Facebook marketers from the best ones is actually the ability to get better conversions.

Here are four ideas that you can use in 2022 to increase your conversion rates without putting in any additional effort!

4 Facebook ad hacks for 2022 

1. Trendjacking

Trendjacking is something that a lot of digital marketers or social media content writers do to optimize their posts or article with current trending topics or trending hashtags. It is the act of capitalizing on an existing trend in order to drive more traffic.

2. Memes in ads

Catching your user’s attention means driving more engagement. And more engagement means driving more traffic and eventually driving more sales.

And one way to catch users’ attention is by using memes in ads. Trust me on this when I say, people love to see and relate to memes around the internet, so why not this in your marketing strategy? When people see your memes, they usually share this with their friends or family, which is a brilliant way to engage with more people.

This type of strategy is known as Meme Marketing. It is a next-generation of advertising and a faster way to grow your business with humour. 

3. Storytelling

With storytelling, you can establish a deeper connection with your audience. It is a powerful method to catch their attention to communicate/educate/connect with them.

By communicating through stories, generally, the brands are able to visualize a picture of how it fits into the customers' lives. This is a brilliant marketing strategy to connect with your target audience and make them want your product. 

4. Engaging video ads

If you’re using a video ad to promote your business, it is likely to be clicked 27.4 times more than your standard banners. This is because video ads merge two things, movement and sound that catches user attention and hence leading to better engagement. 

For example, you can see this short video of the Facebook integration feature by TeleCRM. 

Best Facebook CRM Instantly Capture & Engage your Leads on WhatsApp

See how brilliantly they have captured all details and delivered the message in a fun and engaging way through the video. These are the type of video ads that results in driving more leads to your business. 

Conclusion

You can keep burning money with boring old ads that don't actually convert or you can create tasks that get insane engagement and conversion rates to cost you less but give you more conversion and help you meet your target! The second round is a little bit difficult but it's totally worth the effort.