4 Content Marketing Trends to take Advantage this Year

by Sachin Sinhmar Seo Expert

Content marketing is constantly changing just like the other digital disciplines. However, content marketing has higher ROI than traditional marketing comparatively. The need for the video and native advertising all become essential components of content marketing. The need of the hour is to be updated with all the latest content marketing trends and convert your marketing efforts into action. Even the Best Digital Marketing Services in Delhi are prioritizing content more among all others. Here are four content marketing trends you should keep an eye on this year.

1- Hyper-Personalization of the Content

Gone are the days when leading brands no longer depends on the article, audio or video for their marketing. Over the five years, the trend has changed now from small business to big brand every entrepreneur are producing thousands of content for the same campaign. You must want to know the reason behind this enormous increase. It’s simply the Hyper-customization of content by sellers to fulfill the needs of their many customer segments.

Even many popular video channels like YouTube has recently revealed advanced tools to create personalized video clips, ads etc by which brands can easily broadcast lots of videos in one campaign.

What video consumer wants to explore is largely determined by various factors such as statistics, behavior, downloaded apps and physical location using Google data.

Together with all these data analytics, it’s easy for a businessman to access the required information to deliver the exact quality of content for the consumer.

2- Content Accessible To Everyone

This is the latest trend that must be considered. Brands are starting to pay heed to the peoples with various disabilities like deaf, blind etc. Some brands are now incorporating these peoples into their marketing approaches. Various social networks like Facebook, Twitter etc has also adopted this recent trend by adding a written description of an image in the form of an audio clip for those who are unable to see it.

3- An Art of Storytelling

Telling a story is more powerful and influential. This is also another content marketing trend which various brands are considering as well as most of the Digital Marketing Company is focusing. When you create a narration, featuring the brand and products and advancing the story it becomes more interesting than a piece of content having no logic comparatively. Yet now we have seen more content pieces are without a clear link to a brand or a product. But now with a storytelling along with high-quality content, you can make the most out of your marketing efforts.

4- Expect to See More ‘Micro Influencers’

Micro Influencers connect brands with the targeted audience. Micro influencers have a huge number of social media fans with high popularity. Brands are continuing to leverage micro influencers for the endorsement of their products and this content marketing trend will continue to be more effective. In this way, the most passionate members will share their personal experiences across various social networks that will build trust.