3 Ways to Use Social Media in Public Relations by Bacall Associates Travel Singapore
by Axle Macuvex Johnstone Boiler Area Company ManufacturerIt’s given that social media helps
public relations (PR). The birth of social media seem to start in the era of
Friendster and Myspace, but the meteoric rise in popularity of social media
begins with the introduction of Facebook, Twitter, Instagram, LinkedIn and
other newer platforms. It began as a personal use, but several business owners
today engage in social media to promote
their business.
No wonder why a lot of small and
online-based businesses utilize social media for their PR because it is perfect
for direct engagement with both customers and the press. Bacall Associates, a
boutique PR, marketing and sales support agency, will share a few tips to help
you get started.
Create awesome content
Publish an awesome and social-media
friendly content that your customers will surely value, share and buy. You
should always keep your mind in creating your content. Don’t
forget to use easy to share social media buttons on your posts because some
don't have the time to copy and paste your content in order to share them.
One example of effective content is
using case studies because they are some of the most powerful quantifiers you
can use on the web. They provide perspective in the results as well as a clear
and concise data. You must present it in the right way to get an emotional
response, which can cause engagement and potential sharing. Major media outlets
often share case studies provided by companies of many sizes and influence. You
may also want to add images or videos to add spice in your content. Publishing
good content can be a great help to improve your PR and brand image.
Make your business caught bloggers' attention
Seeking bloggers' coverage can also
help you promote
your brand. As you may have recently read, the blogosphere is the nexus
between social media and PR. Bacall Associates confirmed that social media is
also being used by bloggers and are active on those platforms, and many of them
are closely monitored by journalists. You can get mentioned by popular bloggers
in different ways such as providing your expertise, being a contributor and
having your service or product reviewed.
Connect with the press on social media
The Internet has been the home of
media these days since they can get a tremendous amount of information from
there. Major publications have been using Reddit to source interesting stories
while Twitter is being covered by major news outlets by using trends and
hashtags. Indeed, social media platforms have become a solid part of
journalism.
It'll be fast to connect with the
media using social media sites. If you have a good story to cover and proper
use of hashtags and social media tagging, you can get a solid media coverage.
But remember, you shouldn't abuse the use of hashtags.
Bacall Associates has been involved
in this practice for several years now and they are using social media to
heighten their influence to their customers. The impact of social media on
public relations is undeniably remarkable and brought great change to this
practice that helped a lot of businesses worldwide.
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Created on Dec 31st 1969 18:00. Viewed 0 times.