3 Common Reasons Why Your SEO Services Isn't Working (And How to Fix It)

Another reason could be irrelevant content. Search engines crawl and index your website and match it according to the search queries. When the website copy is not directly matching the needs of the target audience, then it obviously won't be shown in the search engine results.

The Solution: The only answer to this problem is to revise the entire content of the website. First of all, let the content be interactive, engaging and attractive to the users. Secondly, have proper call to actions in place at visible locations. Thirdly, give importance to the inclusion of the keywords and key phrases that your ideal customer will search.

2. When the Wrong Keywords Are Targeted

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Talking of including relevant keywords, let's break it down and analyze. There are some target keywords for your website that have the most traffic. These keywords with high traffic are the most targeted keywords by almost all of the businesses in your industry. Then there are those keywords that have less traffic and therefore, not many competitions to fight for the search engine rankings.

When you are a new website starting out, you won't have the authority of the already-established websites. So, trying to rank for those keywords that have high traffic and, therefore, a huge competition is a challenging job that requires too much effort and time.

The Solution: Target those keywords that have less traffic. At the beginning of the business, you need good leads quickly with little efforts and this is what these low traffic keywords offer. After adequately analyzing your industry and the customer search preferences, pick those keywords that have medium to low traffic and work heavily on converting for these. Most of the time, these keywords lead to high chances of conversion as not many websites are trying to rank for the same. 

3. When the Website Design and UX Is a Disaster

If your website is cluttered and does not give a smooth user experience, then it is going to affect your search engine rankings as well as your conversions. You will have less visitors and even those visitors may not convert when the website experience is completely unfriendly. It becomes a cyclic effect from which you cannot come out unless you remedy the user experience.

Similarly, when your website design is too heavy or when you have a lot of elements that require large storage space, it will affect the website loading speed, which has an impact on the SEO. You can read the official Google blog published on 2010 about how it uses the site speed in the ranking.

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Around 25% of people leave a website when it takes more than 4 seconds to load and this rate increases as the loading time increases. So, as you have too many elements that requires more space, it will keep slowing down the speed with which the website loads.

The Solution: Some of the professional SEO services will offer to perform a website audit and suggest changes to provide a better user experience. It's best to hire such SEO services to make changes on the website design to ensure that it looks pleasing to the users and also do not take anymore than 4 seconds to load.

At YellowFin Digital, we identify all of these common SEO problems at the beginning and guide to rectify all of them. With our proven experience of providing SEO services for more than ten years, we can make a definite impact on your search engine ranking. Our SEO services provide SEO audit, SEO strategy, on-site and off-site optimization, lead generation and keyword research.