2020’s most Instagrammable drinks
by Natasha Christou Digital Marketing ConsultantInstagram is arguably the home of the food and drink
industries advertorial platform. Whether your brand has embraced social media
or not, your plates and glasses will be popping up in someone’s Story feed — if
it’s aesthetic enough, of course. This potential crowd of eyes can be so
beneficial in spreading the word about your products, even more so if it goes
viral!
Instagrammable food, according to
Deliveroo, has not only secured its place on the social media platform, it is
also growing. The takeaway giants highlighted
a number of delicious items that are most likely to get snapped,
including the always-popular milkshake. But what other drinks trends are sent
to take 2020 by storm? Stay ahead of the competition and make sure you’re
serving the right stuff in 2020!
Reflecting back on 2019
From turmeric lattes to fermented drinks, the 2019 health
kick was the predominant catalyst behind this trend as more and more customers
become health conscious. This was further supported by in the introduction of
the sugar tax in the UK, which not only turned people away from sugar-filled
drinks, but seemed to encourage trying more bitter-tasting beverages.
One drink, hot or cold, that has continuously been a highly
popular and preferred go-to drink is Coffee. In all
of its forms has become synonymous with trendy drinking, and thanks to its
adaptability, has remained a firm favourite each year. So much so that coffee roasters are now indefinitely
considered a key resource in our day to day lives one way or another. If cold
drinks take centre stage like in 2019, iced coffee can compete. Non-dairy
trends? Coffee with soya milk, oat milk, or a hundred other alternatives can
suit a customer’s taste. Whatever the trend, coffee has the uncanny ability to
flex its way into the arena.
The 2019 environmental trend for reusable bottles and travel
mugs looks set to continue its strive throughout 2020. Whether it be for
coffee, tea, or soft drinks, this trend looks here to stay. From environmental
concerns to having the ability to truly customise drinks, consumers have really
taken to reusable drinking vessels in the last year.
Drink predictions for 2020
The concept of ‘less, but better’, an idea put forward by The
Drinks Business, is considered
to be a key trend. Spring boarding off the back of our
health-conscious spark in 2019, 2020 will see consumers loosening their wallets
more if it means getting better quality, better ingredients, and a better
experience from their drinks. Take a moment to review your suppliers to ensure
you’re receiving such ingredients — for example, if you’re running a café, a
high-quality wholesale coffee beans UK supplier can really boost the calibre of
your beverages.
Allowing yourself a small treat every now and then isn’t bad
though! Though the low-to-no alcohol trend is still going strong into 2020,
people aren’t averse to a treat at the end of the week. But it looks as though
the ever-popular gin
may finally be knocked off the top shelf in favour of another tipsy
resurgence.
Despite Rum being more complex to make and is therefore
slightly more expensive than Gin, its suggested that its success will excel in
2020. Between customer fatigue in gin and the aforementioned “less, but better”
mentality, the complexity of rum production could very well afford it a slot as
a 2020 drinks trend. Experts say the challenge now is to rebrand rum’s image
from a cheap party drink to a premium spirit — but if gin managed to shake off
its senior-citizen drink of choice image, we’re sure rum can leave its sailor’s
image in the water!
Ever heard of the Calypso coffee? This luxurious and warming
beverage could be your new 2020 favourite drink:
Ingredients:
-
30ml dark crème de cacao
-
30ml spiced rum
-
120ml hot coffee
-
Whipped cream
-
Chocolate shavings
Method:
-
Mix together your freshly brewed coffee, spiced
rum, and dark crème de cacao into a coffee mug.
-
Use whipped cream to decorate the drink,
sprinkle with chocolate shavings, and serve. Of course, this drink is perfect
for trying out a variety of different toppings!
Instagram lenses are not shy to a good food or beverage
photo. So, be sure to push the boat out not only with your drink’s menu, but
with the ingredients going into your concoctions in order to wow your customers
in 2020.
Sponsor Ads
Created on Feb 5th 2020 02:31. Viewed 478 times.