What is the Best Way to Advertise in Traffic Exchanges?

In short?

I believe the best way to advertise in a Traffic Exchange is a Lead Capture Page (aka LCP) or some call them a Squeeze Page. Whatever you prefer to call it? Simply, it is a page that incorporates a way to capture (Auto-Responder) the name and an email address of someone that is interested in information you are providing usually free (e- book, article, download, access to a site, software etc?). Usually it is fairly small (600px x 300px) or something similar (it needs to fit easily in the viewing area of the surfing area of the Traffic Exchange) and it needs to load fast (remember you have between 8 to 20 seconds to grab their attention and have them act (fill out the form).

Another way to advertise in a TE is to use a Splash Page (basically a Splash Page is similar in size to a LCP but without the form code). When the surfer clicks on the page it takes them to some other page (sales page, blog, form etc?) if you use this tactic then hopefully you direct that traffic to a page that captures the same information you are looking for when using a LCP!

You may have noticed that either of the methods above are designed to capture information? Why?

TO BUILD YOUR LIST!!!

If you have been marketing for any period of time on the NET then you have heard that the money is in your list or you need to build your list etc? The goal of your advertising in TE?s is to build your list. Hopefully you have provided them with valuable information or useful software etc? so that you begin to build their trust once you have their trust then they will be more willing to check out your program or product and ultimately become repeat consumers of whatever you are providing. So once you have a list then you can market your products etc? to them and they will be responsive because of their relationship to You. Take Note many? many marketers make the mistake of blasting their list with all kinds of things in an attempt to Make A Sale? You Don?t Want A Sale you want a CUSTOMER!

The other thing you can advertise effectively in a TE (sometimes) is certain products or programs that are extremely HOT and NEW and provides some really good benefits or an In Demand Product.

PLEASE REMEMBER that if you do this

1) it is short lived and

2) you may make a few sales and earn a percentage of the sale or a commission. But those sales are on Somebody ELSE?s Product, Site or Program and are now on Their List.

Can you see the advantage of building your list? When these Hot Products or Programs come along and believe me they do, How many more sales / commissions will you make by marketing to a list that knows and trusts you rather than the masses of surfers that are seeing the same program over and over or already joined the program or bought the product and are promoting the same thing now trying to make a sale?

Obviously the best way to Advertising in a TE is to use a LCP to build your list and then market Your Product or Program to your list ;0)

But that is a topic for another day?
Get more tips here in this section of my blog!

Eric

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Created on Dec 31st 1969 18:00. Viewed 0 times.

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Comments

Brian Mattson   Rastelli Direct Leader Thanks for the info Eric it was very useful!! Jan 23rd 2011 17:14

Pete Balasch Jr.   Internet Marketer Pod caster Awesome Eric way to Go Jan 23rd 2011 17:53

Philippe Moisan   Tutorial videos, sci-fi writer Eric, I would add that it's better to create your own splash pages than using the ones provided by the owners of a program/product. That way, you stand from the possible hundreds of other marketers who use the ready made ones. Jan 23rd 2011 17:58

Eric Holzwarth   Traffic Exchange Owner Yes Philippe, I agree however, what I find is that many do not know how or do not want to learn how to make your own splash (better yet a squeeze page but that would require learning to use a responder too...) so I (and many owners) make one or two "brand-able Splash Pages) available to at least get people branding themselves and maybe referring a couple people so that they can make a little commission along the way... Jan 31st 2011 13:35

Philippe Moisan   Tutorial videos, sci-fi writer @Eric, I understand perfectly. 80 % of the people will need the splash pages provided by the owner. I was just mentioning a different way for go-getters. :) Jan 31st 2011 14:15

Allan Haastrup   Networker Fantastic article Eric. A very good, and down to earth explanation of the different types of pages to use, and also, which is very important to understand, why to use them. I agree with Philippe that if possible, one should try to make personal pages instead of using the company ones that is seen all over the net. Jan 31st 2011 14:26