15 Cool Facts about Company Logos and their Meanings

A secret behind huge success of global companies is their logos. They create logos with a purpose, keeping their audiences in mind and also making sure that their business message is well communicated. So, company logos and their meanings matter a lot in building a solid customer base.

In this article, we will reveal some of the most famous logos and their meanings, so that you get an indication of what goes behind their creation. This will inspire you to create a quality logo for your business too.

MasterCard – The leading American financial services company has two circles merged at the edges. While the red circle conveys the message of passion and courage, the other in yellow says about optimism and prosperity that the company wishes to bring in the users life.

Eight - Eight’s logo is an example of popular company logo with hidden meanings that never fails to impress. Number 8 is carved out beautifully in letters across this logo design. Each letter expresses the same number 8.

Elefont – This elegant logo has initials of its company name Elefont in letter ‘e’ but negative space has trunk of an elephant and that also reveals the organization’s name.

Rolex- The reason why Rolex logo has pointed crown symbol is because the company’s slogan says –‘‘A crown for every achievement.’’

Continental – This tyre manufacturer’s logo has first two letters ‘C’, O’ designed to give impression of a tyre, and is surely a great example of famous logos and their meanings having simplicity of design

BBC- The reason for BBC logo being in three boxes and in bold typeface is that the broadcaster wanted to show its dominance over rival counterparts. 

Amazon – This logo expresses Amazon’s wide range of products that it offers on its ecommerce site. To do so, the designers incorporated an arrow to connect letter ‘a’ to ‘z’’ The arrow expresses smile of a satisfied customer of the company.

Mitsubishi – Three diamond-shaped leaves in the Mitsubishi logo represent three-leaf crest of the Tosha clan and three-diamond crest of the Iwaasaki family.

8 Fishes – The Sushi restaurant 8 Fishes has 8 fishes designed in negative space in its logo. The entire logo is in negative space.

WWF – The World Wildlife Fund has a giant panda as its logo, symbolizing the endangered species. An excellent example of company logos with hidden meanings.

Bluetooth – Bluetooth logo has ‘B’ designed with a combined shape of modern Latin letters H and B. 

Chick-Fil-A – This organization in chicken business has incorporated a chicken head in its logo beautifully, though the chicken is not hidden completely.

Sun – Another great example of famous logo with hidden meaning is the Sun Microsystems has ‘u’ and ‘n’ designed such way that only these two letters create word SUN from each angle you see the logo.

Yamaha – The company logo is in a circle shape with three tuning forks inside. The forks create letter ‘Y’ that symbolizes effective production, strong sales and modern technology.

Milwaukee – Milwaukee Brewers is a leading baseball team and this is the reason that its logo is in shape of a baseball glove, which is designed in letters ‘m’ and ‘b’. Certainly another example of how businesses create company logos and their meanings for aesthetics and message.

These examples of famous logos and their meanings inspire your company also to design impressive logos with aesthetical sense to convey business message to target audience.

If you are looking for more such examples of company logos, which are created with a purpose and carry a hidden meaning, then Designhill, a noted graphic design marketplace, can help. It has especially created a microsite to display such amazing logos so that you get motivation and insight on how logos design process actually works.

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Created on Dec 31st 1969 18:00. Viewed 0 times.

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