10 ways to promote a new product or service for your business
by Arif S. Producer | Digital Marketing at IMPEL Learning SolI know how tough it can be to get the word out if you've ever come out with a new product or service. You might be offering the world's best new product or service, but if you're not promoting it properly, you might end up losing money. Here are some creative ways to promote your small business with a new service or product.
Here are 10 ways to promote a new product or
service for your business:
·
Offer
Customers an Exclusive Preview
Your loyal customers are a key part of how to
promote your product, as most likely they are the first to buy it. Offer a
unique preview of your new product to customers. This can be a private party,
an explainer animated video, a pre-launch party, an online demo, or a special invite to check the new product. These exclusive
deals would make them feel good to loyal customers and hold them home.
·
Post
to Google My Business
You can post to your Google My Busines profile
in two ways about your new product or service. The first is to create a post
from Google and select the option "promotion." The second is to upload “profile
pictures” of the new product or service. Check out the Add Photos to
Google My Business Profile for help.
·
Email
Marketing
Did you know that 82% of customers open
corporate emails and 44% of email recipients made at least one purchase last
year based on a promotional message? Email marketing is a great medium for
advertising by newsletters and one of the best ways to promote a
new service or product.
Email newsletters allow you to easily share
brand updates, images, and customer information. Offering an exclusive offer or
sale from there is a great way to so-called "seal the deal" and get
cash flowing your way.
·
Share
on Social Media
To announce and share this on social media is
another way to promote new products and services. If you use the above tactics,
make sure you share any of them on social media, including customer-exclusive events, open houses,
opportunities for trading or upgrading, gifts, customer reviews, and images. If
you find that customers are posting on social media sites such as Facebook and
Instagram, make sure to share these photos with your own followers to encourage
people to try out your new product or service!
·
Share
Customer Reviews
One of the best ways to promote a new product
or service is to let your customers speak for you by sharing reviews. If you
take advantage of some of the ideas previously mentioned and offer an upgrade
or free preview to customers, ask them to review the new service or product
online or to provide a testimonial for you to share. People are more likely to
sign up or try it out if another user has a glowing review.
·
Offer
an Upgrade or Trade-In
If your business is more service-based than
product-based, such as a salon, spa, fitness center, or consultancy, you can
offer customers an upgrade to try out your new service. Offering your hair
salon a new facial or massage? Provide a free upgrade to try it out for
existing customers! Expanding the knowledge of consulting? Offer loyal
customers expanded offerings so they can see the difference!
·
Host
an Event
Hosting a party or an open house at your
company is another way to get people to your physical location. Hosting an
activity is a good way to get people into your company physically, which
improves their chances of becoming a customer. Events need not be fancy and
super-organized; something as simple as an open house or info session will work
for locations such as lounges, fitness centers, yoga studios, spas, and retail
stores.
·
Social
Media Contests
Contests, gifts, and prizes are a popular tool
among marketers of the highest quality. What's the reason? Marketers know
social media contests work!
Social media contests are a fun, easy way to
connect with clients and bring more fans to your social media platforms. For
example, a simple Facebook contest gets 34 percent of new fans per campaign on
average. Since organic reach on Facebook is small, that's huge!
·
Facebook
Ads
Facebook is a door into a huge market with
1.44 billion active monthly users. That's why an effective marketing tool is
Facebook ads. Facebook is especially useful in concisely targeting your
audience, as the impressive collection of data from Facebook allows businesses
to target by gender, age, location, interest, and more. You also have a range
of options for the type of ad you want, and by setting a limit on how much you
want to spend on a daily or monthly basis, you can easily stick to your budget.
·
In-Store
Promotions
Brick and mortar companies have an extra
opportunity to promote a new product or service in-store. The # 1 thing you
need to do is to give people a reason to go to your shop if you want to learn
how to sell your brand in your studio or store.
Including stylish logos and banners, you can
also advertise your new product or service in-store with inside signs and
promotional materials. Offer exclusive discounts in-store, such as a
buy-one-get-one-free or a discount rate. You could also market your product to
your retail store as exclusively available. Whatever your promotion, make sure
it's not going to last forever. When it comes to your brand, consumers whose
purchasing power is limited, either by time or supply, feel more urgent to
purchase.
If you’ve got a new product
or service that you’re looking to promote, try out one of these 10 methods of
getting the word out.
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Created on Oct 18th 2019 05:40. Viewed 531 times.