10 Top Best Email Marketing Tips by Caythanz Arambala

10 Top Best Email Marketing Tips

The Best Email Marketing tips articles

The Best Email Marketing tips articles

In this article that I collected I found out that there are so many ways of doing an email marketing method in promoting your business. I have to mention and write here are the lists of most effective tips on doing email marketing.Great email marketing ultimately comes down to giving your audience something that sticks with them. Something that keeps your business on their mind, whether that’s educational information about your industry, operational messages about your service, or marketing messages about the products you offer.

These are my top 10 best recommended email marketing tips of all time.Actually there's some other best but for me none of these email marketing tips are SECRETS. Most of them are really easy to do. They’re also easy not to do. I hope you will follow the advice in this article and improve your email marketing efforts so you can take your business to the next level.

You can leave a comment below if you think that you have other email marketing tips and let me know that you might have the best ideas and tips which I have mentioned in this article above I may consider looking forward to hearing from your side.

10 Top Best Email Marketing Tips

10: Master the Subject Line

If you have two hours to write an email, spend the first hour and a half on the SUBJECT line. This is the most important part of your email. Be bold. Take a stand. Say something crazy! Do what you can to stand out..

Your subject line is almost more important than the content of the email. If the message is never opened, you might as well have not sent it.

Here are some tips of the subject line of your email messages before you send.

1.>Make it brief. .

2.>Say what’s in the email

3.>Appeal to your audience

4.>Lay off the sales jargon

5.>Play the numbers game

6.>Don’t be shady

7.>Avoid filter words

8.>Check it twice

9.>Pay attention to open rates

10.Try new things

This is easily the most important you need a powerful SUBJECT line if you expect people to open your email.

9: One Central Theme

Each email should be geared around one central theme. Don’t be scatterbrained and talk about three or four main points in your email. That will lead to information overload (and remember, a confused prospect does nothing). Keep your entire email geared around one main point. Keep the main thing the main thing at all times!

8: Keep Your Emails Short

If you have a lot of information to say, summarize and have a link that says “to get the rest of the information click here.” When possible, try to keep your emails to no more than three or four short paragraphs.

So how do you decide whether to send short or long emails? It depends on your unique business goals, according to Andy Crestodina, a top email marketer and the founder of website consulting company Orbit Media. “If your goal is simply awareness, long or short is less important. If subscribers see it, like it, and smile, you met the goal! If your goal is traffic, then give the recipient the minimum amount of information needed to decide to click. The CTR (click-through rate) is everything and more text just means more noise in their inbox.”

7: Write Like You Talk

Write like you talk. That’s what I’m doing in this article.

One of the worst mistakes marketers make is they are BORING. By the time their readers are a minute into the email they are drooling, snoring and doing the head bob. You want your emails to be fun, conversational and to the point. Act as if you are sitting across the kitchen table from your prospect and speaking to her from the heart.

6: Track Your Metrics

Track Your Metrics-(TYM) is a self-reporting tool with built-in questionnaires drawn from the works of sectoral leaders and internationally recognised bodies.

it's all about the base, no treble. Well, actually, it’s all about the METRICS.

The numbers do not lie. People lie. But not numbers. Know your metrics like the back of your hand and do everything you can to improve your numbers.

This means you know your cost per lead, cost per action, cost per conversion, open rate, no open rate, etc. It means you clean your list regularly (not with Ivory soap) by removing people who do not open or read your emails.

5: Maximize the P.S. Line

Here’s what you do simply make every email to send out educational. And simply use the P.S. line in every email to do the selling for you.

Other than the subject line, the P.S. line is the most read part of your email. That’s what I have found anyway. Make the P.S. line bold. Appeal to your reader’s emotions. Give them irresistible offers that they can’t refuse.

4: Keep a 3:1 Ratio

This ratio has worked very well for me. I try to make sure I send out at least three educational emails for every “pitch” email I send out. I recommend you do the same.

If all you do is send out emails trying to sell stuff, in every single email, you will see lots of people unsubscribe. You will see lots of people not even opening your emails. Plus, you will annoy your subscribers and piss people off.

It’s fine to sell. Your customers know you need to make money. Just put their needs first and offer them something of value, rather than always asking them how much money they have left on their credit card limit.

I’ll also chime in and tell you that the best way to sell is by educating your prospect, rather than trying to convince them to buy what you have.

3: Communicate Frequently

Some people say absence makes the heart grow fonder. Well, not in business it doesn’t. You must realize that your customer is getting bombarded with thousands of marketing messages every single day. Your competitors are relentless and they want your customers to come do business with them.

If you aren’t emailing your list at least three times per week, your prospects and customers are going to forget about you. Why? Life is busy. There’s lots of noise and communication. I personally believe you cannot over communicate with your customers and prospects, as long as you are PROVIDING VALUE.

2: Use an Auto-Responder

You need to use an auto-responder, such as; Aweber,GetResponse,MaiChamp,and etc. This is nothing more than a software program that manages your leads and sends out emails on your behalf. The auto-responder is one of the best business tools. Don’t leave home without it.An autoresponder is a sequence of emails that are automatically sent to a specific segment of people on your email list, triggered by a specific event, such as joining your list, browsing behavior, shopping cart abandonment, downloading a PDF, or buying a product.

1: Segment Your List

Your email list must be segmented. This simply means that you have multiple lists. You create a list for buyers, one for prospects, one for former customers, etc. The more targeted you can make each email list, the better you will do.

Here’s what Constant Contact has to say about segmenting your list.

The more targeted your message, the better you can expect your results to be. That means you need to gather as much information and insight about your subscribers as possible. Let’s say you run a high street fashion store and are offering a half-price weekend in one of your branches. You want your subscribers who live near that branch to know about the offer, but it’s a pretty useless message for anyone that doesn’t live near the store in question. List segmentation lets you target the people that matter, with a message that matters.

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