Steps To Follow In Direct Mail Advertising To Foster Mail Acknowledgementby John yang Maxun group
The biggest disadvantage of direct mail advertising is the fact that majority of the mails do not get even opened by potential customers and get thrown away. It is very important for the customers to go through the mail in order for the marketing strategy to work. Following are some way in which businesses can ensure that clients will go through the mails sent to them:
1- Be Old Fashioned
Marketing experts and direct mail advertising gurus believe that yellow telegram envelopes are taken more seriously by most people and thus have a higher rate of being opened. You can ask your mailing company to use such envelopes.
2- Give Something For Free
If you produce a soap or shampoo, you can attach a free sample of your product along with your mail. It is a very famous direct mail advertising technique and has known to work for a lot of businesses. Similarly, if you own a restaurant you can send in a free coupon of a meal. This technique can potentially drive hundreds of clients to your business.
3- Increase Your Budget
Some businesses that have chosen direct mail advertising as an alternative to expensive advertising mediums like television or radio must choose to send expensive advertising materials such as printed manuals, business brochures and cards, CDs etc. These tactics greatly work in direct mail advertising but require a heavy marketing budget.
4. Conduct the Real Direct Mail Advertising
Your mailing company has to make sure that the advertising mails follow all the basic elements of direct mail advertising. Following are those elements:
-There should be an offer made in your mail.
-The important offer-related information should be included in the mail to foster call-to-action.
-Incorporate a call-to-action like asking the client to fill up an online form, use the coupon attached in the mail or make a call etc.
If any of these elements are not present in your mail, then your mailing company is not really conducting any direct mail advertising.
5. Sell Products That Customers Are Interested In Buying
The aim of direct mail advertising is to locate current markets with a potential to serve a business type or niche. You must select a market type, which is interested in your product and has a high demand for it. Without this, your marketing or promotional efforts cannot work and you cannot expect a positive monetary result out of them.
For example, if we go back in time, let’s say a decade, almost no one would buy a computer via direct mail advertising, as computers were not generally used by common people back then. However, in the current scenario, almost everyone owns a computer and therefore a direct mail advertising campaign can help in selling computers.
6. Target the EmotionsAlthough the job of direct mail advertising is all about selling business products and services but it should be well understood by your mailing company that customers make purchases based on their emotions rather than their logic. Therefore, your mail should directly target basic emotions of a human being in order to increase business sales.
Created on Dec 31st 1969 18:00. Viewed 0 times.