Steps To Follow In Direct Mail Advertising To Foster Mail Acknowledgement
by John yang Maxun groupThe biggest
disadvantage of direct mail advertising is the fact that majority of the
mails do not get even opened by potential customers and get thrown away. It is very important for the customers to go
through the mail in order for the marketing strategy to work. Following are
some way in which businesses can ensure that clients will go through the mails
sent to them:
1- Be Old Fashioned
Marketing
experts and direct mail advertising gurus believe that yellow telegram envelopes are taken more seriously by most people
and thus have a higher rate of being opened. You can ask your mailing company
to use such envelopes.
2- Give Something For Free
If you
produce a soap or shampoo, you can attach a free sample of your product along
with your mail. It is a very famous direct
mail advertising technique and has
known to work for a lot of businesses. Similarly, if you own a restaurant you
can send in a free coupon of a meal. This technique can potentially drive
hundreds of clients to your business.
3- Increase Your Budget
Some
businesses that have chosen direct mail
advertising as an alternative to expensive advertising mediums like
television or radio must choose to send expensive advertising materials such as
printed manuals, business brochures and cards, CDs etc. These tactics greatly
work in direct mail advertising but
require a heavy marketing budget.
4. Conduct the Real Direct Mail
Advertising
Your mailing company has to make sure that the
advertising mails follow all the basic elements of direct mail advertising. Following are those elements:
-There should
be an offer made in your mail.
-The
important offer-related information should be included in the mail to foster
call-to-action.
-Incorporate
a call-to-action like asking the client to fill up an online form, use the
coupon attached in the mail or make a call etc.
If any of
these elements are not present in your mail, then your mailing company is not really conducting any direct mail advertising.
5. Sell Products That Customers Are
Interested In Buying
The aim of direct mail advertising is to locate
current markets with a potential to serve a business type or niche. You must
select a market type, which is interested in your product and has a high demand
for it. Without this, your marketing or promotional efforts cannot work and you
cannot expect a positive monetary result out of them.
For example, if
we go back in time, let’s say a decade, almost no one would buy a computer via direct mail advertising, as computers
were not generally used by common people back then. However, in the current
scenario, almost everyone owns a computer and therefore a direct mail advertising campaign can help in selling computers.
6. Target the Emotions
Sponsor Ads
Created on Dec 31st 1969 18:00. Viewed 0 times.