Tejaswini

5

Melissa is a global data quality platform designed to help organizations ensure accuracy, compliance, and efficiency in managing customer and business records across more than 240 countries. Its solutions focus on verifying, correcting, and cleansing data, enabling companies to operate with reliable, consistent information. By providing comprehensive identity verification, Melissa supports compliance efforts and helps reduce fraud, making it especially useful in regulated industries such as healthcare. The platform also enhances customer records through data enrichment and CRM optimization, driving better insights for marketing, personalization, and engagement strategies.

For businesses reliant on direct communication and outreach, Melissa ensures mailing list hygiene with tools that validate addresses, keep contact details current, and support qualification for postal discounts, boosting cost-effectiveness. Its location intelligence and spatial analysis capabilities are tailored for logistics and transportation industries, improving operational performance through more accurate mapping and data-driven routing. At the industry level, Melissa delivers specialized applications such as ZIP code verification in healthcare to meet regulatory requirements, precise logistics mapping for supply chain optimization, and enriched consumer data for omni-channel marketing success. With its cloud-based SaaS services, Melissa offers organizations a scalable and flexible way to validate, enrich, and manage their data in real time, ensuring they remain competitive, compliant, and customer-focused in a rapidly evolving data-driven world.

Experience

• Joined APSense.com

  Sep 2025