Contact Info
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Address:
123 church road, London -
City:
London -
Country/Location:
United Kingdom -
Website:
aqbay.com
Lisa Robinson is a seasoned iGaming expert with more than a decade of hands-on experience across online casinos, sportsbooks, and cutting-edge gaming technology platforms. Throughout her career, she has worked closely with operators, suppliers, and affiliates to build scalable, compliant, and high-performing iGaming ecosystems in both emerging and highly regulated markets.
Her core expertise lies in iGaming CRM systems, affiliate platform solutions, player lifecycle management, and data-driven growth strategies. Lisa has a deep understanding of how advanced CRM tools, automation, segmentation, and real-time analytics can be leveraged to improve player acquisition, engagement, retention, and lifetime value. She is particularly skilled at aligning marketing performance with regulatory requirements such as KYC, AML, GDPR, and responsible gaming standards.
Lisa is known for her strategic approach to player engagement, combining behavioral analytics with personalized communication, loyalty programs, and omnichannel marketing campaigns. She has advised businesses on optimizing affiliate performance, fraud prevention, data security, and attribution models to ensure sustainable and transparent growth.
With a strong focus on innovation, Lisa closely follows industry trends in AI, predictive analytics, and gamification, helping operators adopt technologies that enhance user experience while maintaining compliance. Her insights bridge the gap between technology and business strategy, enabling companies to scale efficiently without compromising trust or regulatory integrity.
Today, Lisa continues to support iGaming operators and technology providers by delivering practical insights, thought leadership, and actionable strategies that drive long-term success in a highly competitive and evolving global gaming landscape.
Her core expertise lies in iGaming CRM systems, affiliate platform solutions, player lifecycle management, and data-driven growth strategies. Lisa has a deep understanding of how advanced CRM tools, automation, segmentation, and real-time analytics can be leveraged to improve player acquisition, engagement, retention, and lifetime value. She is particularly skilled at aligning marketing performance with regulatory requirements such as KYC, AML, GDPR, and responsible gaming standards.
Lisa is known for her strategic approach to player engagement, combining behavioral analytics with personalized communication, loyalty programs, and omnichannel marketing campaigns. She has advised businesses on optimizing affiliate performance, fraud prevention, data security, and attribution models to ensure sustainable and transparent growth.
With a strong focus on innovation, Lisa closely follows industry trends in AI, predictive analytics, and gamification, helping operators adopt technologies that enhance user experience while maintaining compliance. Her insights bridge the gap between technology and business strategy, enabling companies to scale efficiently without compromising trust or regulatory integrity.
Today, Lisa continues to support iGaming operators and technology providers by delivering practical insights, thought leadership, and actionable strategies that drive long-term success in a highly competitive and evolving global gaming landscape.
Experience
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Joined APSense.com
Jan 2026