Juan Becerra

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Juan Becerra is a sustainability and renewable energy strategist based in Bogotá, bridging academic research and real-world execution. He works on green construction, energy efficiency, and circular economy initiatives that help organizations translate climate ambition into measurable results. Juan is completing a Master’s in Sustainability and Renewable Energy at Universidad de los Andes, where his work explores just energy transition, eco-efficiency, and ESG strategy. He has led and supported projects that combine data-driven analysis with stakeholder engagement, focusing on tangible outcomes such as emissions reduction, resource optimization, and social co-benefits. Juan publishes short insights on trends and practical tools for leaders seeking competitive advantage through sustainability. He is motivated by the belief that regeneration—of businesses, communities, and ecosystems—requires both disciplined execution and bold imagination.

Experience

• Co-Founder at Fundación Traspasando Fronteras

  Dec 2010 to Dec 2014

  Juan co-founded this organization, where he strategically managed international cooperation projects, secured technical cooperation, and designed financial and administrative policies to support the execution of development initiatives.

• Business Director at Boom Connectors

  Dec 2012 to Present

  As the Business Director, Juan coordinates sustainable economic, social, and environmental development projects in the Greater Los Angeles Area. He excels in driving the growth of green initiatives while managing multiple stakeholders and maintaining

• Joined APSense.com

  Jan 2025