Contact Info
I help businesses get better results from their Google Ads without increasing spend.
Most companies invest in Google Ads and wonder why customers aren't coming through. Usually it's not the ads themselves—it's inaccurate tracking, misaligned campaign structure, or targeting issues.
Here's what I typically address:
Budget disappearing on clicks that don't convert
Suspended accounts that halt advertising overnight
Cost per conversion too high to scale profitably
Traffic that arrives but doesn't buy or book
Leads that never turn into paying customers
How this works:
I start with diagnosis, not optimization. Is your tracking accurate? Is your campaign structure aligned with how people search? Are you reaching the right audience? Is your landing page converting?
Once the real issue is clear, we fix it methodically.
This includes campaign setup, GA4 conversion tracking, audience targeting, Google Merchant Center compliance, and ongoing management.
Who this helps:
E-commerce stores, service businesses, and B2B companies spending $3,000-$50,000/month on ads who want consistent results they can plan around.
What makes this different:
Most campaign problems aren't in the ads—they're in tracking accuracy, structural setup, or post-click experience. I work across the complete system to identify what's actually preventing conversions.
If your Google Ads spending isn't translating into predictable growth, let's talk. I'll give you an honest assessment of what's happening and whether it's fixable.
Most companies invest in Google Ads and wonder why customers aren't coming through. Usually it's not the ads themselves—it's inaccurate tracking, misaligned campaign structure, or targeting issues.
Here's what I typically address:
Budget disappearing on clicks that don't convert
Suspended accounts that halt advertising overnight
Cost per conversion too high to scale profitably
Traffic that arrives but doesn't buy or book
Leads that never turn into paying customers
How this works:
I start with diagnosis, not optimization. Is your tracking accurate? Is your campaign structure aligned with how people search? Are you reaching the right audience? Is your landing page converting?
Once the real issue is clear, we fix it methodically.
This includes campaign setup, GA4 conversion tracking, audience targeting, Google Merchant Center compliance, and ongoing management.
Who this helps:
E-commerce stores, service businesses, and B2B companies spending $3,000-$50,000/month on ads who want consistent results they can plan around.
What makes this different:
Most campaign problems aren't in the ads—they're in tracking accuracy, structural setup, or post-click experience. I work across the complete system to identify what's actually preventing conversions.
If your Google Ads spending isn't translating into predictable growth, let's talk. I'll give you an honest assessment of what's happening and whether it's fixable.
Experience
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eCommerce Growth Strategist
May 2004 to PresentOver 2 decades of experience in eCommerce marketing, I specialize in adapting strategies for AI-optimized SEO and Google Ads.
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Joined APSense.com
Nov 2025