Contact Info
-
Website:
1st.partners
1st Partners Affiliate Program Review — Direct iGaming Deals for Tier-1 GEOs
The affiliate marketing industry is full of networks that operate through layers of intermediaries. Affiliates often find themselves sending traffic through a “manager of a manager,” waiting for slow responses, and accepting unclear terms. In contrast, 1st Partners positions itself as a direct advertiser, offering a streamlined and transparent experience for affiliates who value control and higher earnings.
Founded and operated by a team with over eight years of hands-on iGaming experience, 1st Partners has built its reputation on exclusive ownership of its brands and a focus on Tier-1 markets such as Europe and Canada. Each brand in their portfolio is optimised for its target GEO, featuring native language content, culturally relevant design, and local payment solutions.
Key Advantages
One of the core strengths of 1st Partners is its direct-to-advertiser approach. This eliminates unnecessary middlemen and allows affiliates to work with offers that have stable, transparent terms. The program’s focus on Tier-1 GEOs means higher player values, stronger retention, and ultimately, better payouts for partners.
The tracking infrastructure is powered by Affilka (SoftSwiss), providing real-time analytics for every click, registration, and deposit. Affiliates have access to accurate reporting, deep-link capabilities, and a full suite of promotional materials.
Commission Models
1st Partners supports multiple commission structures:
RevShare starting at 40%, with potential to reach 50% based on performance
CPA deals of up to €500 per acquisition
Hybrid arrangements for affiliates who want the best of both worlds
Referral program offering an additional 5% from sub-affiliates
This flexibility allows partners to align payouts with their traffic strategies, whether they focus on SEO, PPC, social, or influencer marketing.
The affiliate marketing industry is full of networks that operate through layers of intermediaries. Affiliates often find themselves sending traffic through a “manager of a manager,” waiting for slow responses, and accepting unclear terms. In contrast, 1st Partners positions itself as a direct advertiser, offering a streamlined and transparent experience for affiliates who value control and higher earnings.
Founded and operated by a team with over eight years of hands-on iGaming experience, 1st Partners has built its reputation on exclusive ownership of its brands and a focus on Tier-1 markets such as Europe and Canada. Each brand in their portfolio is optimised for its target GEO, featuring native language content, culturally relevant design, and local payment solutions.
Key Advantages
One of the core strengths of 1st Partners is its direct-to-advertiser approach. This eliminates unnecessary middlemen and allows affiliates to work with offers that have stable, transparent terms. The program’s focus on Tier-1 GEOs means higher player values, stronger retention, and ultimately, better payouts for partners.
The tracking infrastructure is powered by Affilka (SoftSwiss), providing real-time analytics for every click, registration, and deposit. Affiliates have access to accurate reporting, deep-link capabilities, and a full suite of promotional materials.
Commission Models
1st Partners supports multiple commission structures:
RevShare starting at 40%, with potential to reach 50% based on performance
CPA deals of up to €500 per acquisition
Hybrid arrangements for affiliates who want the best of both worlds
Referral program offering an additional 5% from sub-affiliates
This flexibility allows partners to align payouts with their traffic strategies, whether they focus on SEO, PPC, social, or influencer marketing.
Experience
-
Joined APSense.com
Aug 2025