How to sponsor business partners
How To Sponsor Business Partners
As a Network Marketing veteran, I struggled with the issue of
how to sponsor partners into my business for years. Have you
ever asked that question?
I watched "seasoned professionals", with no more charm, talent
or ability, effortlessly sponsor two, three more a DAY! How did
they do it?
I finally found the answer, and I want to share it with you.
It really comes down to one simple word - Value.
Value is the worth or importance of a thing. Or, better
defined, it is "that quality of a thing that makes it more or
less desirable."
What value are you offering your potential business partners?
Think about that for a minute. When you sit down with someone,
speak with him or her on the phone or send him or her an
email, what is the context of what you say? Or, what you
don't say? Or how you say it?
We all know that the bottom line is "What's in it for me and
can I do this?" Those are the questions you have to answer
before you will sponsor a business partner. So, how are you
answering those questions?
That's the value that you are offering.
Do you ever say things like "It's easy, anyone can do it?"
"Just sign up, and I'll do the work for you." "You will be
earning ten gazillion dollars in the next 6 months."
"Everybody's getting in, including the big hitters from every
company."
Or, do you say something like this -
"Joe, as my business partner, here is what you can expect from
me. I will provide you with a track to run on. In other
words, I will teach you everything I know about this business
and how to work it effectively, and I will be right there with
you every step of the way. You can count on me. I will make
all of the tools I use available to you. This is a simple
business, but it may not always seem easy. Together, with a
commitment, I know we can move mountains. And, we have the
potential to earn a very lucrative income. You have my
commitment. Do I have yours?"
Which business partner would you put more faith in? Which
person would you rather work with? Which one gives you more
value?
Once I began to offer my potential partners a true sense of
value and commitment, the road became less rough.
It isn't because I am more charming, talented or have more
ability than any of my peers. It simply has to do with value.
What are you offering your potential business partners?
Do you offer value? Are you making it beneficial for them
to invest their money, and more importantly, their time with
you?
Could YOU sponsor you? Why, or why not?
What is your value as a business partner?
If you will get very clear on that answer, you will join the
ranks of the true leaders in Relationship Marketing, which is
what it is all about.
BELIEVE Success
Lisa Willard
http://www.OnlineCandleTeam.com
Comments (5)
Steve Phipps2
Here is where I have a difference of opinion in the example email you propose to send to a potential business partner.
You example is full of the word "I" and it has nothing to do with you at all.
I do agree that value is a very important factor but the most important factor is to find out what that potential partner is trying to achieve and make sure what you are offering is a match.
There is absolutely no selling involved in this process. ANYONE trying to "sell" someone on an opportu
Collette Johnson12
Collette's Naturals
Hi Lisa
NIcely done article. I have run across alot of marketers that use those very same words, anyone can do it etc. Those are the ones I run from! LOL
The fact is, any business where you are looking to "sponsor" lord I hate that word, lol, you have to make sure that the person you talking to IS A FIT for your business. I simply refuse to sign anyone up into any of my businesses without first "interviewing" them. I find out what they like to do, what they re most interested in doing, if they
Shrihari Sawant7
Consultant
Nicely quoted about how to sponsor new member in ones business. Thanks for the information.
Jean DAndrea7
Retired
Very well put, Lisa.
Value is something lacking in many of the offers out there, as
is help for those who sign up.
Jean
Lee Poulson6
Health Coach
I wish i could top this more than once!