Why Is It Necessary To Use A Data Layer For Google Tag Manager In Magento 2?

It is necessary to use a data layer for Google Tag Manager in Magento 2 because it provides the information required for tracking from the website in a structured form. Information such as product details, order value, and customer activity can be easily sent to the tags through the data layer. Magento 2 Google Tag Manager makes accurate and effective tracking possible. Without a data layer, many advanced eCommerce tracking features do not work fully.

 

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