Is Splitting The Cost Per Lead REALLY legal?

The answer is... It depends. Sharing leads WITHOUT their permission is a violation of the CAN-SPAM Act. Which is of course what I'm NOT implying today. Rather, there's a 100% legal "loophole" that only the smartest marketers use. They're called permission-based leads. Here's how they work. When a new lead enters a funnel they have the option to request or deny more information. If they say yes, then it's legal to send them promotions. In fact, it's a disservice to NOT give them what they want. They're literally telling you, "SEND ME MORE THINGS TO BUY!"