Lutwyche - Event Management, Brand Communications, Curation - brand identity design, Workspace brand

In January, we ventured into London Collections: Men for its sixth instalment with our luxury tailoring client Lutwyche for their first ever scheduled A/W 15 showcase. Following a ‘dipping a toe in the water’ appearance for the brand at the same event in June 2014, I-AM was tasked with creating an experience that would honour the traditions and heritage of the brand but also introduce a twist of modernity and relevance for a more fashion-focused customer. From curating the show’s content and general look and feel through to sourcing the venue, food and drink and live music the I-AM Brand Communications department was also responsible for attracting industry influencers to witness the event. Utilising the assets we helped to create, which included a bespoke film and live narration from model-turned actor David Gant, the team also secured pre show coverage and exclusives as well as social noise during the event and media coverage following. Visit Our Webstie-: http://www.apsense.com/subject/311545.html http://www.apsense.com/subject/311552.html http://www.apsense.com/subject/311555.html http://www.apsense.com/subject/311558.html http://www.apsense.com/subject/311561.html http://www.apsense.com/subject/311546.html http://www.apsense.com/subject/311551.html http://www.apsense.com/subject/311554.html http://www.apsense.com/subject/311557.html http://www.apsense.com/subject/311560.html http://www.apsense.com/subject/311562.html http://www.apsense.com/subject/309874.html http://www.apsense.com/subject/309878.html http://www.apsense.com/subject/309883.html http://www.apsense.com/subject/309886.html http://www.apsense.com/subject/309888.html http://www.apsense.com/subject/309893.html http://www.apsense.com/subject/309895.html http://www.apsense.com/subject/309896.html http://www.apsense.com/subject/309899.html http://www.apsense.com/subject/309900.html http://www.apsense.com/subject/309902.html http://www.apsense.com/subject/309875.html http://www.apsense.com/subject/309872.html http://www.apsense.com/subject/309879.html http://www.apsense.com/subject/309884.html http://www.apsense.com/subject/309885.html http://www.apsense.com/subject/309889.html http://www.apsense.com/subject/309891.html http://www.apsense.com/subject/309894.html http://www.apsense.com/subject/309897.html http://www.apsense.com/subject/309898.html http://www.apsense.com/subject/309901.html http://www.apsense.com/subject/309903.html http://www.apsense.com/subject/308355.html http://www.apsense.com/subject/308371.html http://www.apsense.com/subject/308372.html http://www.apsense.com/subject/308374.html http://www.apsense.com/subject/308377.html http://www.apsense.com/subject/308379.html http://www.apsense.com/subject/308370.html http://www.apsense.com/subject/308373.html http://www.apsense.com/subject/308375.html http://www.apsense.com/subject/308376.html http://www.apsense.com/subject/308378.html http://www.apsense.com/subject/308381.html http://www.apsense.com/subject/308380.html http://www.apsense.com/subject/308383.html http://www.apsense.com/subject/308382.html http://www.apsense.com/subject/306315.html http://www.apsense.com/subject/306316.html http://www.apsense.com/subject/306318.html http://www.apsense.com/subject/306320.html http://www.apsense.com/subject/306322.html http://www.apsense.com/subject/304491.html http://www.apsense.com/subject/304491.html http://www.apsense.com/subject/304497.html http://www.apsense.com/subject/304501.html http://www.apsense.com/subject/304503.html http://www.apsense.com/subject/304505.html http://www.apsense.com/subject/304507.html http://www.apsense.com/subject/304509.html http://www.apsense.com/subject/304500.html http://www.apsense.com/subject/304502.html http://www.apsense.com/subject/304504.html http://www.apsense.com/subject/304506.html http://www.apsense.com/subject/304510.html http://www.apsense.com/subject/304512.html http://www.apsense.com/subject/304511.html http://www.apsense.com/subject/304498.html http://www.apsense.com/subject/304513.html http://www.apsense.com/subject/304515.html http://www.apsense.com/subject/304517.html