Should I build a list?

The answer is a definite 'Yes'. But that doesn't mean you should build a list now. Before you build a list, ask yourself these questions. 1) What niche should I build the list in? 2) What value can I give to the list? (Think of 'Value' as something that people will thank you for.) 3) What is my opt-in gift? 4) If there is no opt-in gift, how do I entice people to opt-in? 5) Do I have one or a few 'ever-green' products to sell to the list? ('Ever-green' products are products that are likely to remain marketable for a long time.) List building is relationship building. It's different from simply advertising an affiliate link, which is more like hit-and-run. If you are not ready for that, your list building effort will be in vain.