Business Round Table
The Effect of the Personalized Postcards:
by Joseph Botelho Investing One Gram at a Time
Joseph Botelho 
Investing One Gram at a Time
February 13, 2008
Hello Members
The Effect of the Personalized Postcards:
This is a very powerful tool, in your business marketing approach of maintain customers for life. One of the most difficult task at hands, why because it takes great discipline here to accomplish this next step. The reason l say it is difficult, is because you have just left to go on vacation with your family, wife, girlfriend or who ever you left with. Not really important who your with, What is important is the steps you will need to make this vacation into a profitable working vacation.
It really doesn’t matter what type of business your involved with. What is important is the ability of building client loyalty is no easy feat. You need to be able to romance your client for as long as he or she is your client. This is a very complicated and long process, before she or he buys from you, it may take up to five years or more, depending on what your selling. We all know about sending out little "reminder" postcard to remind the client that it is time to do business with you again. Nothing new about this process, would you not agree. Those techniques will stimulate some interest and perhaps turn into new found business.
Now let’s take the topic of Personalized Postcards to the next level. When you leave for a vacation, in additional to all of your luggage bring your list of clients with you and a big stack of postcards. Well your on the plane ride to your vacation destination, instead of catching some sleep or reading a magazine. Start addressing your postcards to your clients and write a brief personal message on the back of each postcard.
The Postcard may say something as simple as......
Hi Mr. Client,
I was here sun bathing on the beach in Cuba and l was just thinking about you. When l get back, I'll have a present for you.
Regards,
Your name
You can fill each and every post card the same simple way, the moment you land all you need to do is buy local stamps and send the post cards off and enjoy the rest of your holiday.
What’s the present? The present is something simple inexpensive little gift that you will have to buy for all of your clients you sent a post card to. When you give your client the gift, it will strengthen your relationship with one another, and also provide you a reason to drop by and see if they want to do some business. This is pretty slick and it really works.
Feb 13th 2008 20:16
Investing One Gram at a TimeFebruary 13, 2008
Hello Members
The Effect of the Personalized Postcards:
This is a very powerful tool, in your business marketing approach of maintain customers for life. One of the most difficult task at hands, why because it takes great discipline here to accomplish this next step. The reason l say it is difficult, is because you have just left to go on vacation with your family, wife, girlfriend or who ever you left with. Not really important who your with, What is important is the steps you will need to make this vacation into a profitable working vacation.
It really doesn’t matter what type of business your involved with. What is important is the ability of building client loyalty is no easy feat. You need to be able to romance your client for as long as he or she is your client. This is a very complicated and long process, before she or he buys from you, it may take up to five years or more, depending on what your selling. We all know about sending out little "reminder" postcard to remind the client that it is time to do business with you again. Nothing new about this process, would you not agree. Those techniques will stimulate some interest and perhaps turn into new found business.
Now let’s take the topic of Personalized Postcards to the next level. When you leave for a vacation, in additional to all of your luggage bring your list of clients with you and a big stack of postcards. Well your on the plane ride to your vacation destination, instead of catching some sleep or reading a magazine. Start addressing your postcards to your clients and write a brief personal message on the back of each postcard.
The Postcard may say something as simple as......
Hi Mr. Client,
I was here sun bathing on the beach in Cuba and l was just thinking about you. When l get back, I'll have a present for you.
Regards,
Your name
You can fill each and every post card the same simple way, the moment you land all you need to do is buy local stamps and send the post cards off and enjoy the rest of your holiday.
What’s the present? The present is something simple inexpensive little gift that you will have to buy for all of your clients you sent a post card to. When you give your client the gift, it will strengthen your relationship with one another, and also provide you a reason to drop by and see if they want to do some business. This is pretty slick and it really works.
Feb 13th 2008 20:16
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Comments
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Joseph Botelho
Investing One Gram at a TimeHi Cheryl, Yes l figure l would bring some of the old stuff that had an immediate effect on clients with all the high tech we forget what got us here in the first place simple but effective steps............... Three parts l used to start off the new year with some old fashion marketing tips...............hey l still used them...........why l, very simple it's who l am.............the way l learned the system and how l was taught, you can be a hand written letter, postcard...........etc..........etc........when was the last time you or me got one in the mail...................other then bills, junk mail...........you get the picture.................:} Feb 13th 2008 21:20 |
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Warren Contreras
Old Retired GuyJust another personal touch is to get postage stamps with your photo on them. I even added my URL on a black banner with white text at the top. Feb 18th 2012 22:43 |
That is a good technique. Even without the gift. Your client will know you thought of them. You could follow up with a phone call when you get back too. "I just wanted to be sure you got the postcard I sent you from wherever"
Feb 13th 2008 20:38