Mobile marketing refers to advertising through a
mobile device. In many cases, mobile marketing does not involve the
internet and so it is not necessarily an online money making method. It
capitalizes on the fact that people constantly use their mobile devices.
Thus, there is a greater chance of ensuring that one’s advertisement is
seen with a mobile device than there would be through email or
traditional print journalism.
There are a few
different mobile marketing methods that are popular, including SMS
(Short Message Service), MMS (Multimedia Message Service), in-game
mobile marketing, and mobile web marketing. These different methods
target the different ways in which people use their mobile devices.
SMS
marketing involves marketing via a cell phones short message service,
such as text messaging. It has been shown to be a highly effective
method for making money because there is a strong probability that the
message will be read. Cell phones typically do not have the spam filter
that email has, and so a company has a good chance of reaching their
potential customer. SMS remains a safe advertising method because the
cell phone carriers are comprehensive in policing the network. However,
there is still a stigma that remains with SMS marketing, as many people
view it disparagingly as another form of spam advertising.
There
are a number of different methods for SMS marketing. One is for
companies to send text messages to an email address, although this does
not ensure that it will reach someone’s mobile device. The most popular
method involves short codes, which are five or six digit numbers that
are assigned by the mobile operator and programmed to send messages at a
predetermined rate. This method is popular because it is safe,
reliable, and ensures that people will receive the message. However, at a
price of $500-$1000 a month, it is prohibitively expensive for many
companies. Nevertheless, SMS marketing is remarkably effective and has
the greatest possibility for being read, as the majority of messages are
read within several minutes of being sent. Multimedia
Message Service (MMS) is less popular than SMS marketing but still a
viable option for those looking to make money through mobile marketing.
MMS involves a timed slideshow of images, text messages, or other
electronic material. The slideshows can be alluring as they are more
image-based than the text messages characterizing SMS marketing.
However, the slideshows are also greater in scope and can be an irritant
to potential customers. PPC adverts are also served on mobile phones by such
networks as adbrite and other, actually PPC campaigns on mobile can cost
very little, Click Here to watch a video on how you can past as little as 1 cent per click and reach millions of mobile users in any niche. PPC on mobile still remains a relatively untapped market particularly for IM.
Another
method for mobile marketing is in-game mobile marketing, which
capitalizes on the large amount of people who use their mobile device
for playing games. There are many different types of games that are
played using mobile devices, including social networking games and more
casual games, both of which are quite popular. Many companies have begun
to realize the immense potential for advertising through these games
and choose either to promote their product via the game or sponsor the
game.
Mobile web marketing is characterized by
advertising on websites that are intended for use in mobile devices. It
is not drastically different from advertising through a computer, except
that the web sites that are targeted usually involve those that people
visit on their cell phone rather than their computer. This includes
advertising through search engines, and there are also a number of
mobile advertisers as well.
Each of the mobile
marketing methods is useful and reflects the many different ways in
which people interact with their mobile devices. In many ways, the
mobile device has supplanted the computer with regard to how people
consume information and communicate with one another. Mobile marketing
capitalizes on the growing popularity of mobile devices as instruments
of information acquisition and communication.
Resource : http://globalinternetsuccess.com/ppc/video.php?id=2