Long back when the king of the Bollywood, Mr Shahrukh Khan featured in one of the ads of a leading soap company, it was amply clear that beauty and its products are not confined to women only. Most of the leading companies are conscious of this fact and they try various means to target this group of consumers. From branded soaps to beauty products, all items are made available exclusively for men. Considering their rough and tough lifestyle, products are specially designed to suit their requirements.

Shahrukh Khan and Shahid Kapoor are two leading actors who endorse men fairness creams in India. Who can forget the catchy line coined by Badshash Khan: “Mard ho ke ladkiyon wali fairness cream!” Almost all men lookout for such cream, which can guarantee, actual fairness and whitening effects. Even they expect a better and brighter effect from every fairness cream. For day, night, summer and winter, creams are available for almost all seasons.

Actual needs are kept in mind while producing fairness creams for men. No one can make a mistake of taking this consumer segment casually. It’s a huge section and consists of millions of everyday consumers. A Few decades back, only female folks were keeping fairness creams and cosmetics products, which has changed now and even men aspire to keep these products with them to look fairer, brighter and bolder. Currently, alarming statistics highlight this fact that these products are sought after by men too.

As fashion trends and lifestyle change, the perception and attitude towards human beauty has been gradually reshaped. The Rs 3000-crore fairness cream and lotion market has experienced some negative growth in the recent past, but despite this trend, this is a huge industry and it has the potential to grow to an exponential height. Men constitute almost 30 percent of this entire market and based on the current trend, this percentage is bound to increase in the coming years.

Initially, men have used women beauty creams as products exclusively made for men were not produced then. But now the scenario has changed and so anti-aging, acne, pimple and beauty creams for men are flooded in the market. For better and long lasting result Ayurvedic Face Cream should be used. Ayurvedic Face Cream for Men are produced by using several herbal products which keep the moisture of the skin intact and remove any external damage, which has occurred due to pollution.

Hydrating Ayurvedic Face Creams are better option for men as this is produced by mixing several herbs in pure coconut milk and sesame oil. Products with calming, purifying and antiseptic properties may offer immense result if applied properly.