Search engine optimization, or SEO, is actually a marketing tool that allows any online user to get more clicks in his web copy-writing efforts for his website by improving his search engine results in the Web. If an individual is able to optimize the search engine results for his website, then he is able to boost and divert the traffic that goes into his website by giving his site omnipresence in the vastness of cyberspace. SEO can greatly help any website get a good position in search engines, thereby improving that site’s chances of success.

Before we try to discuss what search engine optimization is all about, let us first delve into what search engines are, since the entire idea of SEO revolves around search engine and their results. Search engines actually look for Web pages or websites to index in the Internet, wherein they follow a website’s or web page’s link to the next, ranking them as they go along accessing page after page of Web content. These search engines base their ranking of websites or Web pages on a number of factors, such as your Web content, network of links, use of keywords, and other features and conditions, all of which play a significant role in your site’s overall search engine ranking. Ranking high on search engine results can sometimes be the difference maker in determining if whether your site would succeed over your competition or not.