7 Important Question
for
YOU TO ANSWER
This simple questionnaire and follow
is FOR YOUR edification.
These are Tough questions,
But they are critical for the Success
Path of any Business.
Print these
pages and fill in your answers
1. Do you have an active mailing or email list? Do you have from 500 to 2,000 on this list? If so, give yourself 1 point and then an extra point for every additional 2,000 on your list.
2. How often do you contact this list? Ten points for
monthly or more often, five for every two months and three points for
quarterly. No points if you haven't been in touch for over three months.
3. Do you have a good, working web site that gets serious
inquiries from prospective clients that turn into appointments? Ten points if
you do. If you have a web site up but get no inquiries, two points, and zero
points if you don't have a site or if it's incomplete.
4. How many 'live prospects' do you have in your
marketing/sales pipeline? This is anyone you feel has a good chance of becoming
a client in the next year. One point per prospect.
5. How many sales appointments do you have lined up (in the
next month or two) with qualified prospects ready to explore working with you?
Give yourself five points for each one.
6. Your sales appointments to new clients ratio. Ten points
if 75% or better. Five points if 50% to 74%. Two points if 24% to 49%. Less
than that or no idea of your ratio? Zero points.
7. How many of your past clients have given you a written
testimonial or case study? Two points for each.
What is your total score? _____
How well did you do? Rate yourself below:
80 to 100 (or
more) points - You should have all the business you can handle.
Congratulations.
60 to 79 points -
Your marketing is doing very well. Keep it up.
40 to 59 points -
Not bad, but you have some real work to do.
20 to 39 points -
You're struggling and need to do a lot of work.
0 to 19 points -
Your marketing is barely on life support.
No matter what your score is, we all need to work at
increasing both our activity level and abilities in all seven areas. Let me
tell you why this is so important.
1. Mailing/email list.
This IS your business. Your ability to reach out and communicate with your list
will often determine your income. Work tirelessly at building your list.
No, these aren't the only indicators of marketing and
selling success, but they are the key ones. If you want to survive in a down
economy, let alone thrive, you need to constantly be working on implementing
and improving these seven skills.
To summarize: Seven key marketing activities/skills:
1. Build your list
2. Contact your
list regularly
3. Have a good web
site
4. Engage in
marketing activities
5. Follow up with
prospects
6. Turn prospects into clients
7. Get stories
from satisfied clients
Where do you need to start?
The More Clients Bottom Line: None of this happens accidentally. It's time to go to work to implement these activities and to build your skills in these seven vital areas. Once you do, you'll have a solid marketing foundation that is recession proof.
Please Share with Direct Call
Chuck Bartok
You Can Build It
530-798-0245
Drop me an E-mail
chuck@youcanbuild.it
and
Join us Wednesday Night for our Business Development Talk Show