In today’s modern age, the use of social media platforms is increasing day by day. Whether its kids, youngsters or adults, everyone is using different social media networks to stay connected to each other. Therefore, a large number of businesses are taking advantage of these platforms for connecting with their customers on a personal level and advertising their products and services to millions of people all over the globe. This form of social media marketing is gaining popularity every day and providing businesses with a myriad of benefits. This had led to an introduction of numerous social networks on the internet.

Businesses can be any social media network for interacting with their customers and reaching their target audience. However, there are some networks that are much more powerful and influential than others and a combination of those networks can provide noticeable results to people. The top 5 social media platforms are as follows:

Facebook

This is the largest social network that exists nowadays and has carved out a huge market for keeping in touch with friends, family and acquaintances. A Facebook page can be used by a business for communicating with customers and the social network offers some analytics tools for helping a business in keeping track of their efforts and checking how much traffic they are getting.

Google Plus

The second largest social network that can be found is Google Plus as it is backed by the name of the internet search giant. Although this social platform is compared with Facebook regularly, it is nothing like it. This platform is ideal for connecting people who have a shared interest in similar things and topics that are outside family and friends. This is the perfect target market for businesses because people use it for learning about a particular industry or market. Moreover, here only real interactions can take place as Google doesn’t allow people to use any software for getting results. The search engine of Google indexes everything that a business does on Google Plus and this boosts their rankings.

Twitter

Twitter allows a business to connect with brands, celebrities and topics, but the number of friends is not much. However, it promotes self-promotion so a business can use it for tweeting about their products and services on a regular basis. This aids in drawing traffic to the business’s website.

LinkedIn

This social platform plays the role of an online resume for a business. It lists the history, the skills and also includes recommendations from people. This profile should remain updated and accurate in business dealings. It allows a business to see what their customers are up to in real-time and gives it valuable insights into the preferences and insights of customers.

Instagram

This is a picture sharing social media platform that’s gradually gaining popularity amongst the masses. The clutter of other social networks is eliminated in Instagram and it uses a visual method for highlighting the products and services of a business. A personal relationship can be established with customers by giving them an inside view of the business and its operations.