As companies gear up for the important Diwali holiday season, Red Gift Shop today announced a dedicated vertical for corporate gifting focused on corporate customers.

Red Gift Shop - India's leading gifting company - has launched a vertical for corporate gifting to cater to the vast and growing need for gifting by companies in India. Corporate gifting has been on a rapid rise in the country as more companies recognize the need to reward their important clients, customers and associates for the hard work undertaken throughout the year. This has grown even more during the expansionary economic times. However, with the economy growing, many companies have had to cut back in payroll increases and other benefits for the employees. As a result, it has become even more important for them to reward their employees and partners in this once-a-year activity.

While gifting by companies has been a part of Indian culture for a very long time, there has been a change in the type of gifts that are now given. Earlier, most companies would gift Indian sweets - mithai - as it would be a symbol of celebration. Now, however, while mithai is still popular, many companies have started gifting more memorable and solid objects. Products that will last longer have become more appealing as naturally if the product is sitting on the mantle, it can be viewed for a longer time and the client or employee can take pride in the fact they received the gift. Consuming a product in a few days leaves no lasting impression of the gifting gesture.

Another trend that is leading to the growth in gifting as a category is the bias toward healthy living and eating. For a variety of reasons - including but not limited to - the exposure Indians now have to better living, there is desire for Indians to avoid heavy sweets and fattening foods. The traditional Indian diet was consumed by many types of mithai and other oily foods. Now, a large number of people are not keen on consuming such unhealthy snacks. Visits to the gymnasium and dieticians have only encouraged people to consumer less unhealthy snacks. As a result, they are less keen to receive mithai as a gift. This naturally has led to an even faster growth of non-food items as gifts.

The use of online channels to search and then purchase gifts is only going to increase over time. The ease with which customers can find the exact type of gift and then quickly make the purchase and have it delivered is a convenience second to none. Most executives in companies prefer this more efficient option than visiting local stores in groups to have consensus on what to buy.