Guy Kawasaki's Curve Jumping
I study Guy Kawasaki's work and one of his Marketing techniques I particularly like
is a technique called Curve Jumping. It involves building Marketing solutions with
customers and suppliers that work in tandem. Its a radically different ideathat
occur when thinking is moved outside of existing constraints.
I use this technique with my Multi-Pure blog where I support my readers and give
them the opportunity to respond with their own ideas, I encourage my readers to
participate because good ideas can come from anywhere. I lean away from just using
my blog to sell but offer pertinent up to date information on my water filter
niche.
I'm in the process of making my blog not only an information blog but an outreach
blog for my niche giving people information and links they can click on for more
information thereby creating an atmosphere where people can get directly involved
with my blog, I want to create conversations for people seeking help not just sell.
I created videos, latest Tweets, and other mediums so I can use them as direct
outreach tools. I want people to be able to share their own content not just read
mine,
My goal is to make my blog a natural extension of my business. I want to
create a central meet-up place where people can meet to ask questions about the
importance of clean water and solutions.
If you're curious about what I'm talking about feel free to stop by my blog to see
my technique in action, I took my time getting help with this blog because that's
how important this project is for me. My sponsor Laura assisted me with this
beautiful blog and its everything I ever wanted in a hosted blog.