These
days many bloggers wanting to make money with Adsense build their blogs
based on Google keywords. Their plan is to achieve first page
positions on Google search pages for each of these keywords and keyword
phrases. However, adopting this strategy from the outset would not be
the case for most bloggers. Most of us start a blog about something we
are interested in and then decide that we would like to make money with
Google Adsense.
If Google keywords for your blog is not something
that you have paid much attention to up to now then you may be
surprised at what a difference it will make to your Google Adsense
earnings and SERPs (search engine results page). Just by figuring out
your keywords and emphasizing them in your blog posts you can expect to
earn extra money with Google Adsense and Blogger. I did an exercise
recently where I edited one of my earlier posts and added about 10 more
keywords to the content. Not only did I move my article from about 60
in Google searches to 10 the revenue earned from Adsense for this
article increased markedly too.
To determine what your keywords are for your blog you will need to conduct some research. Go to Google Adwords Keyword Tool and type in the topic of your blog. For instance if your blog is about
making money online you would type in this phrase to receive other keywords that are related to your blog topic.
Try
to identify about 10 to 15 Google keywords and keyword phrases that fit
with your blog content. Print out this list and keep it handy so you
can refer to it often when writing content for your blog.
Write
an article around each of these Google keywords or keyword phrases.
These 10 to 15 articles will become the backbone content of your blog.
Research these articles by performing Google searches and reading what
other bloggers who make it to the first couple of pages in the search
engine results are writing about. Notice their keywords and keyword
phrases, and the tags they have used. This research will help you
identify two things:
- Any gaps not so well covered by
fellow bloggers but relating well to your keywords. That will give you a
nice opportunity to write a series of articles on the topic
- How other bloggers in your niche are tailoring their content for success and which keywords are performing well for them
Always
write original content. Never copy another bloggers material. Despite
being unethical to plagarize duplicated material is easy to identify and
can mean that you get penalized by search engines like Google and run
the risk of being banned from Google Adsense. My take on what is known
as
blog scraping is that if you need to copy what some else has
written clearly you don't understand your blog topic well enough and
you are probably better to write about something you do know something
about. Your readers will see through you very quickly if you don't
fully understand the depths of your blog topic.