Let's talk more about finding a good niche market by
going to bookstores and hunting down hot markets.

Did you know that millions of people buy ? how-to? books and books that
are devoted to solving their problems and making their lives better
every day?

By learning how to identifying the hot market books that are being sold
in bookstores (online and off line) you can quickly identify a hot niche
marketing topic.

To use this method of niche market research all you have to do is go to
the bookstores in your area and look through the non-fiction book
sections. You can use this method online as well, but sometimes it
helps to visit your local bookstore, especially if you are planning on
targeting your marketing campaign locally.

Take particular note of the self-help and how-to books. If you have the
opportunity, ask someone that works in the store stocking shelves
which ones are selling the best. Because they know what is being
restocked most often.

You may also want to ask a salesperson the same question. Asking the
bookstore owner or manager is the last option. They are more likely to
be pushing the books that aren't selling well in order to make a sale.
The goal here is to uncover (by whatever means you can) which self-
help or how-to books are the hottest sellers.

As I mentioned, you can also use online bookstores to do your
research. While you can?t ask for information from a person, you can
look through the site and do your best to determine which of the non-
fiction, self-help or how-to books are the most popular and getting the
best reviews. This will help you uncover which ones are making the
highest in sales.

While this type of research may seem a little old school to an
experienced marketer it is still a very effective method for hunting down
hot topics to focus on.

By finding out what books people are buying most often can give you
some insight into what the market subjects are. Armed with this
information, you can go out and find or create products to promote to
that market. You could even create an entire niche website based on
the topic and feel confident that it will have a good chance of becoming
very successful.