The Most Important Thing To Know About The Vending Business

Business

You have heard it before but in the vending business it is especially true...
The #1 thing to learn about the vending business is about...
LOCATION LOCATION LOCATION

I can not express enough how important it is to find a "good" spot to place your vending machines.

There are a couple of different ways to get your machines placed.

~1 Is to hire a Locating Service.

I can not say that would be my first choice for many reason. I am sure there are vending locator
services that are good at what they do. But I am certain that many are not. I have heard many
horror stories about this part of the vending business.

~You can ask for Referral.
Your referrals could come from places that you already have vending machines. You could offer a
finders fee if someone gives you a lead into a new place and you are able to place your machines.

These referrals could be offered to anyone, perhaps the business owner who was kind enough to
allow you to have your machines with him. Maybe an employee of the business who used your
machines to grab a quick snack.

I have even asked the UPS driver to help with this. I am sure people would be happy with a small
finders fee. I was at a stop one time and I noticed the same truck was there every time I was.
He delivered parts to this location. I stuck up a conversation with him and was able to have a soda
machine placed where he worked.

Use your imagination. A finders fee of $50 cash would certainly entice most people to just simply
keep their eyes and their ears open.

~ The very best way to find a good location is to look for it yourself.
Now I know what your thinking. That sounds scary RIGHT !!!!

HHCTB?

They will either say "Yes" "No" or "Maybe" and gosh I hate those darn "Maybes."

I am sure that a nicely dressed woman will be able to get in the door easier than a man.
Here is a trick that I myself have used in the past.

I ordered an extra box of the individually wrapped popcorn. The exact kind that we put in our vending machines.

I tied up each packet with a bright red ribbon and tied my business card to it. OK OK... I hear you asking...
Why did you tie the packets up with red ribbon rather than just tape the business card on it.
BECAUSE... that is how I do things. I took a bit of extra time and made it stand out.

The trick is getting to the person who will be the one who will say "yes" to you placing
vending machines at this new location. So this little "gift" is intended for the person who is known as the
Gatekeeper. The front office person is the person who keeps the riff raff out. In my opinion, I am not the one
they are trying to keep out. I am offering a service. Some thing that they probably could use.

So the popcorn can be used to say... " Hi, I am Cindy. I am with BBB Vending. I just popped into "butter you up"
Now... I ask you how could someone kick me out for that? You could also replace that popcorn with a candy bar
and your just dropping by to "sweeten you up"

I sold insurance for many years and getting to the decision maker was always hard. It got to be a game. A numbers
game... so why not add some game pieces and make it fun. It will make it easier too.

Your not really barging into this place of business to demand to see the decision maker. Your there to make an
appointment. Your laying the ground work so when you do a follow up or a call back the decision maker will be more
receptive to you.

Just an idea for you,
Till the next time.... Happy Vending

There are many more How To's in this great book.
You can pick up your copy here. http://alturl.com/8avf

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