Is network marketing a lie? Does it really work? It so, then why is the attrition rate in network marketing so high? What causes it?

Associates of network marketing have been told once too many times that duplicating one's upline is the key to building a strong and successful MLM business. These are what many new MLMers of traditional network marketing have been told:

1. Duplicate your upline
2. Everyone within arms length of you is a prospect
3. Anyone can do this and it's not sales but product sharing
4. Just join and you'll have your business built for you

But these same MLMers are struggling and complaint that their business is not making any headway. They put in their effort, pick up names from any available sources, they do all the necessary cold calling, the warming up, tried to find the hot button of the prospects but yet they could not make a sale. They went back to their upline for advise, and out of this, perhaps the one most irritating statement of all that they get from their upline is probably "Your belief levels aren't strong enough!"

So what went wrong? I had been through that once too many times. I have seen and joined a couple of network marketing companies and my results were like many of them - disappointing!

Hit And Miss Prospecting

Many newcomers to MLM start their first day at business by sharing their product with people they know – friends and relatives. And then only to find themselves drowned in a sea of coldwater and told that they have been scammed, network marketing does not work, the product doesn't sell or a simple not interested, etc. And then see all the friends and relations suddenly disappearing from their life, as if they never existed.

This method of promoting or prospecting friends, relatives, or even total strangers, is known as hit and miss prospecting. This means that they will find someone, a friend, relative or even total stranger, talk and tried to keep promoting the product/service to that someone, and then if he doesn't show any interest, they move on to another. This way of prospecting is not businesslike and often they got themselves labeled as a serial pest.

Worse of all is that it will only take a few rejections for many a newcomer to network marketing to throw in the towel – declaring it hard and stressful.

This is the cause of network marketing's huge attrition rate. This excessive fall out rate has not only affected the individual but affected the industry leaving it with a bad image.

I know because this is what I was taught, tried and felt, although not to the point of being labeled as serial pest but the rejections had affected me in many ways. But why is it that I am still in network marketing, promoting it? It's because I see the potential in it and if it hasn't worked how can it be around for so many decades?

The main reason, as I was analyzing my lack of expected results boils down to Leads, targeted Leads.

No Leads No go

The main problem many distributors face is creating a steady flow of prospects, and they have to be targeted. Without constant supply of leads in the business it doesn't matter how much belief one has in ourself and the system, your business will simply stagnate and wither away. For how can we grow without expansion.

Attraction Marketing

Before the Internet age, distributors find their leads through companies that sell them, the Yellowpages, through friends or associates. But the coming of the Internet age all this has changed. With its far reaching power, it has provided us a vehicle for attracting targeted prospects into one network marketing business. There is no longer to call them up to warm them up, find out their hot button and then steer them towards joining us.

With the Internet we can do all the warming up, building relationship, pushing their hot buttons and finally getting them to join us themselves. With the Internet we can automate all these to get them curious, get them to call us and then eventually to want to join us willingly on their own.

The Internet allows us to target the people you want to do business with. And this is done by attracting interested parties online by pre-selling them with their expectations, their dreams before they listen to our primary business offers. This is what we call the Attraction Marketing.

Using attraction marketing techniques online to draw targeted prospects or leads into your funnel has never been easier.

Using attraction marketing techniques online to draw targeted prospects or leads into your funnel has never been easier. However, the problem with many network marketers are that they don't know how to promote and market online.