Many people in the business of internet marketing ask: what is viral
marketing? Well, what is a virus? Dictionary.com defined it to be an
infection that can transfer from one place to another easily and
multiply quickly. The same concept operates on viral marketing.
Viral marketing is just marketing that travels easily and multiplies
quickly, and there are lots of different ways to do it. The key point
is that it is great for your marketing message because it gets that out
there very quickly, and it spreads very very rapidly, on the assumption
that you do it the right way.
Viral marketing is both an old and a new practice. The reason that it
is new and old is because it has been around for a long time, and it
used to be called “word of mouth marketing.†Viral marketing now is
mainly known because somebody or someone actually coined the term viral
marketing.
The coining of that word “viral marketing†can be attributed to
Hotmail. Initially, Hotmail was a free e-mail account and they wanted
to get the word out, but they had a very little budget. They were not
making any money. They were giving away the accounts for free, and so
at the end of every message they put a little trailer on the bottom,
and it basically says, “Get your free e-mail at Hotmail. Click here.â€
This tiny addition to all messages actually caused readers of email
messages to wonder what hotmail is click on the link.
They have already developed the medium. It was already going out. All
they did was leverage it, and because they were giving the accounts
away for free, no one could really complain about the fact that they
added this thing on the bottom. So, that is one mechanism, and that is
where the term comes from.
These days, more sophisticated forms of viral marketing can be observed
from mail accounts such as Yahoo. There are now variations to this
original style that Hotmail concocted. The good thing is that as the
technology and internet usage evolved, so did the style of employing
viral marketing. While Hotmail’s technique used to be generic, it is
now already tailored to be more personalized to their target market.
You can actually use something very similar to a resource box. In your
e-mail, you can have a signature box at the bottom, and that is where
you can put things like your name, your contact information, your USB
if you are branding, and your websites. Lots of people click through on
it.
To further monitor the prices, what some people to do is that they
create tracking URLs that they put in their e-mail. With this, they can
actually tell when people click on those tracking URLs at the bottom of
the message. This is very effective and it almost costs you nothing to
implement. You can do it in any email account with no worries
whatsoever.