What is the main purpose of using keyword in SEO ?

SEO keywords in terms of where your customers are in their trip, will helps you to build a plan that reaches your target customer during their journey. This gives your company the chance to build maintainable development.

In order to get a higher position on the Google Search Engine Result Pages.

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To get ranking in Google Search Engine Result Pages.

The main purpose of using keywords in SEO is to help search engines understand the content of a webpage and the context in which it is relevant. When a user searches for a particular term or phrase, search engines use algorithms to determine the most relevant and useful results to present to the user. By including relevant keywords in the content of a webpage, website owners can help search engines understand the topic of the page and improve its ranking in search results.
Using keywords in SEO

To get ranking in Google Search Engine Result Pages.

There are a few main purposes for using keywords in SEO, according to some experts:
1. To help improve your website's search engine rankings.
2. To help improve your visibility on Google and other search engines.
3. To help your website appear more likely to be found by potential customers on specific subjects or topics.
4. To help you attract more web traffic from across the web.

It is logical to be in a search engine and for most keywords to be in the top, the top - is traffic, traffic - are leads.

The main purpose of using keywords in SEO is to help search engines understand the content of a web page and its relevance to the user's search query. Keywords allow search engines to categorize, rank and display the most relevant results to the user. By including relevant keywords in their website's content and meta tags, website owners can improve their website's visibility, drive more organic traffic, and ultimately increase their search engine rankings.

Your audience will use keywords/.phrases when looking for your product so this will help direct the traffic to your site the further up the serps you go