Questions

What is the Difference between Brand Safety and Brand Suitability?

Asked by Silverpush Technologies, in Technology

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Answers

James Antonio Advanced  Marketing Head
Brand suitability builds on the fundamental concept of brand safety, extending it from avoiding negative adjacency (to inappropriate content) and moving forward to positive adjacency - identifying the placements and associations that actually build on and reinforce the brand.
Nov 17th 2022 00:16   
DLF Estate Advanced  DLF Parc Estate
Brand suitability builds on the fundamental concept of brand safety, extending it from avoiding negative adjacency (to inappropriate content) and moving forward to positive adjacency - identifying the placements and associations that actually build on and reinforce the brand.
Nov 17th 2022 00:29   
eShopSync Software Committed  Salesforce Connector for eCommerce
Brand suitability builds on the fundamental concept of brand safety, extending it from avoiding negative adjacency (to inappropriate content) and moving forward to positive adjacency - identifying the placements and associations that actually build on and reinforce the brand.
Nov 17th 2022 02:13   
eShopSync Software Committed  Salesforce Connector for eCommerce
Brand suitability builds on the fundamental concept of brand safety, extending it from avoiding negative adjacency (to inappropriate content) and moving forward to positive adjacency - identifying the placements and associations that actually build on and reinforce the brand.
Nov 18th 2022 00:07   
Dreamer Technoland Freshman  Web and Mobile app Development
Brand suitability builds on the fundamental concept of brand safety, extending it from avoiding negative adjacency (to inappropriate content) and moving forward to positive adjacency - identifying the placements and associations that actually build on and reinforce the brand.
Nov 18th 2022 02:40   
Shivani Sachdev Senior  Founder & Director
Brand suitability builds on the fundamental concept of brand safety, extending it from avoiding negative adjacency (to inappropriate content) and moving forward to positive adjacency - identifying the placements and associations that actually build on and reinforce the brand.
Nov 19th 2022 00:31   
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