What is the Difference between Brand Safety and Brand Suitability?
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Comments (6)
Shivani Sachdev7
Founder & Director
Brand suitability builds on the fundamental concept of brand safety, extending it from avoiding negative adjacency (to inappropriate content) and moving forward to positive adjacency - identifying the placements and associations that actually build on and reinforce the brand.
Dreamer Technoland6
Web and Mobile app Development
Brand suitability builds on the fundamental concept of brand safety, extending it from avoiding negative adjacency (to inappropriate content) and moving forward to positive adjacency - identifying the placements and associations that actually build on and reinforce the brand.
eShopSync Software9
Salesforce Connector for eCommerce
Brand suitability builds on the fundamental concept of brand safety, extending it from avoiding negative adjacency (to inappropriate content) and moving forward to positive adjacency - identifying the placements and associations that actually build on and reinforce the brand.
eShopSync Software9
Salesforce Connector for eCommerce
Brand suitability builds on the fundamental concept of brand safety, extending it from avoiding negative adjacency (to inappropriate content) and moving forward to positive adjacency - identifying the placements and associations that actually build on and reinforce the brand.
DLF Estate4
DLF Parc Estate
Brand suitability builds on the fundamental concept of brand safety, extending it from avoiding negative adjacency (to inappropriate content) and moving forward to positive adjacency - identifying the placements and associations that actually build on and reinforce the brand.
James Antonio6
Marketing Head
Brand suitability builds on the fundamental concept of brand safety, extending it from avoiding negative adjacency (to inappropriate content) and moving forward to positive adjacency - identifying the placements and associations that actually build on and reinforce the brand.