What is the Best Marketing Strategy?

MARKETING Optimization   Optimization MARKETING
Know your audience.
Emphasize your value proposition.
Stay focused on singular goals and objectives.
Jan 1st 2023 05:49 2 Likes  

MARKETING Optimization   Optimization MARKETING
Capitalize on short-term plays.
Double-down on what works.
Understand the power of existing customers.
Use free promotional tools.
Create a website to own your online presence.
Consider blogging to attract prospects for your website.
Promote yourself on social media.
Invest in ads.
Jan 1st 2023 05:52 1 Likes  

MARKETING Optimization   Optimization MARKETING
Make sure you're capturing web prospects' information.
Use email marketing to nurture leads.
Manage relationships with a CRM.
Lean into word of mouth as a promotion channel.
These strategies are fundamental as you generate awareness and revenue for your organization:
Jan 1st 2023 05:54 1 Likes  

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1. Know your audience.
A key mistake is thinking that "anyone" is your buyer. Larger companies may be able to appeal to a wide market, but they say, "the riches are in the niches" for a reason. A niche is where you'll have the most leverage as a small business. And to develop a niche and appeal to buyers within the niche, you must understand their pains, problems, triggering events, and priorities.
Jan 1st 2023 05:56 1 Likes  

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What is pushing them to make a purchasing decision? What does it look like if they succeed? Knowing these things will help you craft messaging that resonates and makes a compelling case for your solution.
Jan 1st 2023 05:58 1 Likes  

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Start by thinking about your existing customers and who you'd like to work with. Then, create a buyer persona to start the process of getting into the head of your ideal client.

Buyer persona guide template

Download Free Buyer Persona Templates
Jan 1st 2023 05:59 1 Likes  

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2. Emphasize your value proposition.
If there's no difference between you and your competition, there's no reason why a buyer would be compelled to work with you. Your value proposition is what will differentiate you from others in your space and make up your prospects' minds that you're the provider to go with. What do you do better than anyone in the industry? Conveying this makes a compelling argument.
Jan 1st 2023 06:00 1 Likes  

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3. Stay focused on singular goals and objectives.
If you're exploring the world of marketing, you may have noticed that there are a gazillion directions you can go in. It's tempting to do it all at once and craft a complicated machine in hopes that you covered all your bases, and it's easy to take on too much.
Jan 1st 2023 06:01 1 Likes  

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Instead, identify where the biggest impact will be. Where is the biggest blind spot in your marketing that's prohibiting your growth? Set a performance goal around that one key area and focus your resources on the activities and tactics that will achieve that one performance goal. You can expand your efforts or pivot to other initiatives when you've made more progress toward that singular goal.
Jan 1st 2023 06:02 1 Likes  

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4. Capitalize on short-term plays.
Start scrappy. As you scale, it's critical to see ROI sooner. This will give you the momentum and cash flow to put toward larger projects, long-term plays, and more sustainable growth models.
Jan 1st 2023 06:03 1 Likes  

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Tactics that take time to build (such as SEO) are poor fits for your primary initiatives because you won't see a return soon enough for your liking. If you have enough resources to start there, great, but don't put all your eggs in that basket.
Jan 1st 2023 06:04 1 Likes  

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If you have evidence that people are taking to Google with purchasing intent for your particular solution, you may find that paid ads will give you that short-term ROI.
Jan 1st 2023 06:05 1 Likes  

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5. Double-down on what works.
Once you have your initiatives running and you've experimented with a few things, pay attention to the data. This can inform you of what's working. As you scale, it's a good idea to double-down on proven methods of generating revenue.
Jan 1st 2023 06:07 1 Likes  

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6. Understand the power of existing customers.
On average it costs five times more to acquire a new customer than close an existing one. This means you shouldn't stop marketing once they've made a purchase.
Jan 1st 2023 06:08 1 Likes  

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Identify your opportunities for repeat purchasing, upselling, and cross-selling. Because your existing customers have already made a purchase, they already know, like, and trust you. If you've provided a good experience, you've given them a reason to do business with you again should the need ever arise.
Jan 1st 2023 06:09 1 Likes  

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Even if the need doesn't arise (in cases where it's a one-and-done purchase with no upsell opportunities), you should still delight your customers. Word of mouth is a powerful (and free) promotional tool.
Jan 1st 2023 06:10 1 Likes  

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7. Use free promotional tools.
Speaking of free promotional tools, it's important to note that since you've committed to a limited goal and scope, there's no need to inflate your overhead with gadgets. Use free promotional tools where possible, and only commit to paid tools if you know they will drastically improve existing operations or performance. Here's a helpful list of marketing tools (some free and paid).
Jan 1st 2023 06:11 1 Likes  

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8. Create a website to own your online presence.
Having a professional-looking website is one of the most important assets you will create for your small business. This is where you will show who you are, what you offer, where you are, and how a potential customer can get in touch with you.
Jan 1st 2023 06:12 1 Likes  

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It is a channel you will always own (unlike other platforms which may change policies or go in and out of style), and it has the capability of generating organic traffic in addition to being a place to send traffic from advertising and other marketing initiatives.
Jan 1st 2023 06:14 1 Likes  

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Your website isn't just a simple brochure, either. You have the capability of turning it into a 24-7 salesperson by understanding how to convert traffic and turn them into leads (more on that later).

For one of the best website tools, check out HubSpot's CMS.
Jan 1st 2023 06:15 1 Likes