What is Google Penalty?

Nobody wants a Google penalty. The consequences of receiving a manual action can be devastating: lost organic search visibility, traffic, and revenue.

A Google penalty means your site is either no longer listed on search results, or that your ranking for your targeted keywords has dropped dramatically.

Google has penalized or banned – If you have inbound links from websites that Google is taking action against for violating guidelines, you should get rid of them.

Google penalties are very similar to sports penalties. At their core, they're designed to punish websites that have done something wrong. These penalties aren't always handed out manually, and they may impact websites built by those who had no idea what they did wrong, but they can still greatly impact a site's performance in search results.

"A Google punishment is the negative effect on a site's hunt rankings dependent on updates to Google's pursuit calculations or manual review.[dubious – discuss] The punishment can be a result of a calculation update or a deliberate punishment for different dark cap SEO strategies."