What is anchor text ?

Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you’re linking to, rather than generic text. The blue, underlined anchor text is the most common as it is the web standard, although it is possible to change the color and underline through html code. The keywords in anchor text are one of the many signals search engines use to determine the topic of a web page.

clickable text in a hyperlink

The anchor text, link label, or link text is the visible, clickable text in an HTML hyperlink. The term "anchor" was used in older versions of the HTML specification for what is currently referred to as the a element, or .

It's the keyword phrase embedded in a hyperlink from a third-party website to another website.

Anchor text is the visible, clickable text in a hyperlink. It's usually highlighted and underlined, indicating a link to another web page or document.

It's the keyword phrase embedded in a hyperlink from a third-party website to another website.

Anchor text is the visible, clickable text in a hyperlink. It's usually highlighted and underlined, indicating a link to another web page or document. This text provides context about the linked content and is important for both users and search engines to understand the relevance of the link.

It's the keyword phrase embedded in a hyperlink from a third-party website to another website.