What are the different ad formats available on Google Ads?

Kapil Lowanshi  Senior Seo Expert
earch: Text ads on the SERP.
Display: Media-rich ads on websites.
Video: Video ads on YouTube.
Shopping: Product ads on Google.
App: Mobile app-specific ads on many channels.
Local: Search ads that drive traffic to a physical location.
Jun 7th 2023 02:05 1 Likes  

zahid a.  Digital Marketer
Google Ads offers various ad formats to cater to different advertising goals and reach diverse audiences. Here are some of the different ad formats available on Google Ads:

Search Ads: These are text-based ads that appear at the top or bottom of the search engine results page (SERP) when users search for relevant keywords. They typically consist of a headline, a description, and a URL.

Display Ads: Display ads include text, images, or rich media and are shown across Google's Display Network, which comprises millions of websites and apps. They can be in various sizes and formats, such as banners, interstitials, or responsive ads that automatically adjust to fit available ad spaces.

Video Ads: Video ads are displayed on YouTube and other partner sites within the Google Display Network. They can be skippable or non-skippable and come in different formats, such as in-stream ads (played before, during, or after a video), video discovery ads (promoted in YouTube search results), or bumper ads (short, non-skippable ads).

Shopping Ads: Shopping ads are product-focused ads that appear on Google Search and the Google Shopping tab. They display a product image, title, price, and store name, allowing users to compare products and make purchase decisions directly from the ad.

App Promotion Ads: App promotion ads are designed to increase app installs and engagement. They appear on various Google platforms, including the Google Search Network, Google Play Store, YouTube, and the Display Network. App promotion ads can be in the form of text, image, video, or interactive media.

Call-Only Ads: These ads are specifically designed for mobile devices and encourage users to call the advertiser directly. When users click on the ad, their device initiates a call to the advertiser without visiting a website.

Discovery Ads: Discovery ads help advertisers reach users across various Google platforms, including Gmail, YouTube, and the Discover feed. They use a mix of text, image, and video to showcase products or services that align with users' interests.

Responsive Ads: Responsive ads automatically adjust their size, appearance, and format to fit available ad spaces. Advertisers provide different combinations of headlines, descriptions, images, and logos, and Google's machine learning optimizes the ad's performance.

These are some of the primary ad formats available on Google Ads. Advertisers can choose the formats that align with their goals, target audience, and advertising strategies to maximize their reach and impact.
Jun 7th 2023 03:29 1 Likes  

Naga Raju  Digital Marketing Manager
Google Ads offers several ad formats to accommodate various advertising goals and reach different audiences. Here are some of the commonly used ad formats on Google Ads:

Text Ads: These are simple, text-based ads that appear as a headline and two lines of description text. They usually appear on search engine results pages (SERPs) above or below the organic search results.

Responsive Search Ads: These ads allow advertisers to input multiple headlines and descriptions. Google then dynamically combines them to create different ad combinations based on the user's search query and performance data.

Display Ads: Display ads are visual ads that include images or rich media formats. They can appear on websites within the Google Display Network, which is a vast network of partner sites that display Google ads.

Image Ads: These are static image ads that can be created in various sizes. They are displayed on the Google Display Network and can include text overlays or buttons.

Video Ads: Google Ads supports video ads, which can be displayed on YouTube or across the Google Display Network. Video ads can be in-stream ads (played before, during, or after a video), video discovery ads (displayed alongside related YouTube videos), or bumper ads (short, non-skippable ads).

App Promotion Ads: These ad formats are designed specifically to promote mobile apps. They can appear on Google Search, Google Play, YouTube, and within other apps via the Google Display Network.

Shopping Ads: These ads showcase products with images, prices, and store information. They primarily appear on Google Search, Google Images, and the Google Shopping tab. They are used by e-commerce retailers to promote their products.

Call-Only Ads: These ads are exclusively designed for mobile devices. They prominently display a phone number, allowing users to call the advertiser directly from the ad without visiting a website.

Discovery Ads: These ads are visually rich and appear in a personalized feed across Google properties, including YouTube, Gmail, and the Google Discover feed. They are designed to capture users' attention while they are browsing or discovering content.

App Campaigns: App campaigns are a campaign type specifically focused on promoting mobile apps across multiple Google platforms, including Search, Google Play, YouTube, and the Google Display Network.

These are some of the primary ad formats available on Google Ads. Advertisers can choose the formats that align with their goals and target audience to effectively reach and engage potential customers.
Jun 7th 2023 03:47 1 Likes  

Ajit Yadav  Interventional Radiology India
earch: Text ads on the SERP.
Display: Media-rich ads on websites.
Video: Video ads on YouTube.
Shopping: Product ads on Google.
App: Mobile app-specific ads on many channels.
Local: Search ads that drive traffic to a physical location.
Jun 7th 2023 03:57 1 Likes  

Kapil Lowanshi  Senior Seo Expert
Thank you very much everyone.........
Jun 7th 2023 04:01   

Jiiang Lui  professional writer
Google Ads offers various ad formats including:

Text Ads: Simple text-based ads that appear on search results pages or websites, typically consisting of a headline, description, and display URL.

Display Ads: Image-based ads that can be displayed across a vast network of websites and apps, reaching a wide audience with visual appeal.

Video Ads: Engaging ads that appear on YouTube and other video platforms, allowing advertisers to showcase their products or services through moving visuals.

Shopping Ads: Product-based ads that display detailed information, including images, prices, and merchant names, on search results and Google Shopping.

These ad formats offer diverse options for advertisers to effectively communicate their messages to their target audiences.
Jun 7th 2023 05:31 1 Likes  

Maria Bella  Airport Limo Toronto
its work fine get more revenue
Jun 7th 2023 06:27 1 Likes  

Syntax Technologies  Technology And Career
Search Ads, Display Ads, Shopping Ads, Video Ads, Apps, and Mobile.
Jun 7th 2023 06:54 1 Likes  

Marketing Consultant   Business Growth Consultant
search ads, display ads, video ads
Jun 8th 2023 00:53 1 Likes  

Alice Wilson   Professional Writer
Search Ads, Display Ads, Shopping Ads, Video Ads
Jun 8th 2023 00:58 1 Likes  

Deepak Kumar Thakur  Digital Marketer
Search: Text ads on the SERP.
Display: Media-rich ads on websites.
Video: Video ads on YouTube.
Shopping: Product ads on Google.
App: Mobile app-specific ads on many channels.
Jun 8th 2023 01:03 1 Likes  

Dr Marketing  Marketing
earch: Text ads on the SERP.
Display: Media-rich ads on websites.
Video: Video ads on YouTube.
Shopping: Product ads on Google.
App: Mobile app-specific ads on many channels.
Local: Search ads that drive traffic to a physical location.
Jun 8th 2023 03:18 1 Likes  

Nicholas Pooran  American Built Mattresses
Search Ads, Display Ads, Shopping Ads, Video Ads, Apps, and Mobile.
Jun 8th 2023 03:28 1 Likes  

Liz Seyi  Digital marketing manager
Thank you very much everyone.........
Jun 8th 2023 03:40   

Richard Parker  b2b database providers
Our Verified Physicians Email List offer a 98% deliverability guarantee, ensuring that your marketing campaign will be a greater success. Contact us! Boost ROI!
Jun 9th 2023 12:24 1 Likes  

Tim David  Operation manager
Local: Search ads that drive traffic to a physical location. and Video Ads
Jun 9th 2023 14:23 1 Likes  

Archana S.  Studio 16 Unisex Salon and Beauty Academy
Google ads different ads format - video ads, search ads, image ads, text ads.
Jun 10th 2023 03:33 1 Likes  

Roller Shutter Repair L.  24/7 Hours Service for Roller Shutter Repair Londo
There are many different ad formats available on Google Ads, each with its own benefits and drawbacks. Here are a few of the most common:

Text ads: Text ads are the most basic type of ad on Google Ads. They consist of a headline, two lines of text, and a URL. Text ads are relatively inexpensive to run, and they can be very effective for reaching a wide audience.
Image ads: Image ads are a more visually appealing option than text ads. They consist of an image, a headline, and a description. Image ads can be more expensive to run than text ads, but they can also be more effective at generating clicks and conversions.
Video ads: Video ads are a great way to tell a story and engage your audience. They can be used to promote a product, service, or brand. Video ads can be more expensive to run than text or image ads, but they can also be very effective at generating clicks and conversions.
Responsive ads: Responsive ads are a type of ad that can automatically adjust its size, appearance, and format to fit available ad spaces. They can transform into text or image ads. Responsive ads are a good option for businesses that want to create ads that can be displayed on a variety of devices and in a variety of locations.
Shopping ads: Shopping ads are a type of ad that shows products from your online store. They include product images, prices, and other information about the products. Shopping ads are a good option for businesses that sell products online.
App promotion ads: App promotion ads are a type of ad that promotes your mobile app. They can be displayed on Google Search, YouTube, and other Google properties. App promotion ads can be a great way to increase downloads of your app.
The best ad format for your business will depend on your budget, your goals, and your target audience. If you're not sure which ad format is right for you, I recommend speaking with a Google Ads expert.

Here are some additional tips for creating effective Google Ads:

Use strong keywords: When creating your ad, be sure to use strong keywords that are relevant to your business and your target audience.
Write clear and concise ad copy: Your ad copy should be clear and concise, and it should highlight the benefits of your product or service.
Use a call to action: Tell your audience what you want them to do, such as click on your ad, visit your website, or download your app.
Track your results: Be sure to track the results of your Google Ads campaigns so that you can see what's working and what's not. This will help you optimize your campaigns for maximum results.
Jun 10th 2023 04:39 1 Likes  

Mical Dissua  Assignment helper
earch: Text ads on the SERP.
Display: Media-rich ads on websites.
Video: Video ads on YouTube.
Shopping: Product ads on Google.
App: Mobile app-specific ads on many channels.
Local: Search ads that drive traffic to a physical location.
Jun 10th 2023 07:08 1 Likes  

Henry R.  Author
App, Display, Discovery, Local, Performance Max, Search, Smart, Shopping, and Video
Jun 11th 2023 22:32 1 Likes