How can you best use Ad group?

t's almost never a good idea to try to appeal to your entire audience in a single ad group.

To do that, your ad groups need to be focused on hyper-specific keywords and audiences. You should create ad groups where the keyword groups, ad text and landing pages all match each other closely. It's almost never a good idea to try to appeal to your entire audience in a single ad group.

Creating Effective Ad Groups
To do that, your ad groups need to be focused on hyper-specific keywords and audiences. You should create ad groups where the keyword groups, ad text and landing pages all match each other closely. It's almost never a good idea to try to appeal to your entire audience in a single ad group.