Can you use trademark terms for AdWords?
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Comments (4)
Elizendi Cruz5
Barber
Google abides by local trademark laws and requires that Google Ads ads don't infringe third party trademarks. We recognize that third parties may properly use trademarks in certain situations, such as by resellers to describe products.
Engineering Geek1
Expert in industrial engineering including piping,
As said by Google, trademark terms can be used only by Resellers and informational sites.
Andria Scott2
Writer
Google abides by local trademark laws and requires that Google Ads ads don't infringe third party trademarks. We recognize that third parties may properly use trademarks in certain situations, such as by resellers to describe products.
Ewa Nastrat2
consultant
Anyone can bid on your branded terms. Google's rules state: “We don't investigate or restrict trademarks as keywords.” While brand bidding can be frustrating and costly if a competitor uses your trademarked terms, on the flip side, you can use brand bidding to your advantage.