What is digital marketing and why is it important for modern businesses?

Digital Marketing is a broad term that covers all online methods businesses use to promote their products or services. It includes SEO (Search Engine Optimization), Social Media Marketing (SMM), Google Ads, Email Marketing, Content Marketing, Branding, and many other digital strategies. and why? Because today’s customers search, shop, and spend time online. Digital marketing helps businesses reach the right audience, increase visibility, build trust, and grow sales—faster and more cost-effective