How are you using funnel marketing?

I will try this next time.

I use funnel marketing to attract leads, nurture them with targeted content, and convert them into loyal customers.

I don’t personally use funnel marketing, but in practice it means guiding people step by step — from awareness, to interest, to decision, and finally to action (purchase, signup, etc.) — while giving them the right info or offer at each stage.

The marketing funnel is a critical piece of the marketing process. It outlines the most straightforward journey customers might take in their path to purchase. Ultimately, the marketing funnel is a helpful framework for connecting and engaging with customers along their journey.

Funnel marketing is about guiding potential customers step by step from awareness to consideration to conversion. Many use it by creating targeted content at each stage: blogs or ads for awareness, case studies or email nurturing for consideration, and special offers or testimonials for conversion. Tracking behavior and optimizing touchpoints ensures a smoother journey and higher conversion rates.