Whatsapp Eyes Greater Revenues Through New App

by Forbes Middle East Forbes Middle East - Business News

In an effort to further monetize operations, Whatsapp launched Whatsapp Business, an app which targets small businesses, on January 18.

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This is the first phase of the online messenger apps larger plan to generate revenue by bringing large enterprises onto the platform.
The free Android-only app allows businesses to create a profile with their information, send automatic replies to common questions and collects message statistics like the number of messages that are being successfully delivered and read.