Social Media Influencers

by Forbes Middle East Forbes Middle East - Business News

The business of promoting brands through social media influencers and online personalities can prove to be expensive for brands and lucrative for the influencers.

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Review on Social Media Influencers

Forbes estimated that an Instagram user with 100,000 followers can earn up to $5,000 for a post made in partnership with a company or brand. But the question remains, do brand partnerships with social media influencers prove to be effective in making consumers trust the brand more?
According to a recent survey, around 84% of people actually trust face-to-face recommendations of products and services more than any other form of brand trust enforcement in the U.A.E., proving that influencers and public figures might have a limited impact.